Be the one that brings attention and exposure to the mission of your clients

The Marian University Bachelor of Science in Marketing and Public Relations program focuses on equipping students with the skills needed to address the public relations and strategic communication needs of organizations, while also being able to evaluate marketing needs and develop strategies for success.

Those in the BS in Marketing and Public Relations program will gain insight into modern communication strategies that enhance brand image, along with being exposed to the ways value can be created for organizations to increase their brand awareness. The curriculum draws the best elements of both the Marketing major and the Public Relations track of the Communication major into one complete career package for students.

To prepare students for career success, the Bachelor of Science in Marketing and Public Relations provides real-world experience through exercises that involve producing campaign materials, brochures, newsletters, and press releases. Because marketing and public relations applies to so many industries and sectors, our students spend time learning about its applicability in the private and public sectors before concentrating and focusing on a particular area of study.

Learn how to promote a brand and protect it














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Real World Experience

Students provide consulting services to local organizations and enter internships and cooperative work experiences in their field of interest. Grow your resume before you graduate.

Be Part of a Team

Marketers work with colleagues across all departments. Students get exposure to all facets of business, including:

• Accounting
• Communication
• Economics
• Finance

• Graphic arts
• Information technology
• Law
• Management
• Marketing

Advertising, Promotions, and Marketing Managers
– A Growing Profession

With a degree in marketing and PR, your career path is wide open. Plus, your internship experience will give you an edge over other job applicants.

Aspire to
These Positions

  • Assistant marketing manager
  • Public relations coordinator
  • PR and communications assistant
  • Advertising manager
  • Communications and marketing assistant
  • Communications manager

Work in
Any Industry

  • Finance/insurance
  • Advertising
  • Healthcare
  • Manufacturing
  • Technology
  • Construction

$45,495
PR and Marketing Coordinator Salary

While you may not be making the salary of an experienced professional right after you graduate, a degree from Marian sets you up for a bright future.

Job Growth

Once you graduate, you will be applying for jobs in an industry with strong job growth.

Sources: BLS and PayScale as of 8/25/2020

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Curriculum

To ensure you can work to meet customers’ needs, the Marian University Bachelor of Science in Marketing and Public Relations program will prepare you to become a professional with the ability to produce campaign materials, brochures, newsletters, and press releases. A quality marketing and public relations strategy is at the foundation of every business. Through courses that integrate real business challenges into classroom learning, students will become comfortable with leading these efforts in a variety of sectors.

For more details regarding this program, view Marian’s Academic Bulletin.

Sample Course Plan:
Download Sample Course Plan

General Education Program

46-49 credits of University requirements, including:

Prerequisites:

An examination of the private, corporate and social dimensions of business life in the context of a total ethical life. Economic theories and actual business practices and cases are considered and evaluated from the perspective of established normative ethical principles.

Prerequisites:

An introduction to the overall functioning of an economic system with a view toward understanding the factors underlying income, employment, and prices on the aggregate level. Topics include such monetary and fiscal policies as suggested by the relevant theories discussed.

Prerequisites:

MAT 001 Basic Algebra, MAT 002 Essential College Mathematics, with grade of C or higher or an appropriate math placement test score

A course designed to acquaint the business student with mathematical techniques used in business and common business applications of those techniques.

Prerequisites:

MAT 112 Pre-Calculus Mathematics, Appropriate math placement test score or MAT 112 with a grade of C or higher

A first course in the calculus treating functions of one variable. Topics include limits, continuity, derivatives, and integrals of polynomial rational functions. A major emphasis of this course is the application of these concepts to problems arising out of industry, economics, business, and the sciences.

This course introduces the basic concepts of computer technology, the use of integrated microcomputer software, and the role of information technology in a wide range of professions. The first half of the course covers basic information on computer components and peripherals, as well as foundation concepts in using the Internet as a research tool, word processing, spreadsheet and presentation software. The remainder of the course is divided into modules focusing on computer software used in a range of professional endeavors, such as education, publishing, marketing, programming, and graphic arts.

TEC 102 is highly recommended.

Business programs core, 34 credits as follows:

31 credits:

The purpose of this course is to introduce the student to generally accepted accounting principles, basic accounting systems, accounting theory; and financial statements.

A course in resume writing, interviewing skills, techniques for personal enhancement, and international business etiquette; supplies the student with criteria beyond academics for acceptance into the world of work and future entry-level management positions.

Prerequisites:

An interdisciplinary introduction to the basic principles of data analysis with an emphasis on application. Students are expected to apply these principles to data analysis in their respective areas of study. The applied focus is on the computerized application of summary statistics, one/two/multi-sample tests, linear models, association tests, randomness/normality tests, time series comparison, quality control charts and probability distributions as used across a variety of community and organizational settings. Other techniques may be added as appropriate for specific disciplines.

Prerequisites:

This course introduces the student to the economic, political, social and cultural issues of operating a business in a global economy. An understanding of exchange rate mechanisms, international trade agreements and international strategies will be developed.

A study of business law. Topics included in the course include the American legal system, contracts, property, negotiable instruments, creditors’ rights and bankruptcy, agency, business organizations, labor and employment relations, government regulations, and torts.

Prerequisites:

A capstone business course that integrates the functional areas of a business with the strategic decision-making process. In a team environment, students are expected to employ the skills and knowledge learned from their academic career in a computer-simulated industry. An analysis of case studies and/or current business articles will also be used to link academic concepts and theories to real-world situations. (Senior Standing, all Business core courses must be completed before taking this course.)

Prerequisites:

This course is an introduction to microeconomics: the study of how households and firms interact and make decisions to allocate limited resources in the markets for goods and services.

Prerequisites:

An introduction to financial management. Topics include the role of financial managers and financial markets, valuation of corporate securities, risk and return, financial statement analysis and capital budgeting.

Prerequisites:

A systematic analysis of the management process involving an integration of classical, behavioral, and modern contemporary philosophies. The importance of relating the theoretical principles of planning, organizing, leading, and controlling to practical experience is featured.

Prerequisites:

ENG 105 Expository Writing, ENG 230 Professional Comp. & Research Writing, or appropriate English placement test score

A general overview of the scope and significance of marketing both domestically and internationally. The course emphasizes the marketing of consumer and industrial goods and analysis of the marketing mix variables of product, price, promotion and place. It introduces marketing policies and practices of business firms.

This course introduces information technology systems that support organizational decision-making and problem solving. The course surveys the technical and organizational issues involved in the use and design of information systems and how the application of IT can enable an organization to improve quality, timeliness, and competitive advantage.

3 credits from the following:

An application of contemporary communication theory to practical business situations, and an application of traditional rhetoric and communication theory to oral presentations. Students study communication theory; practice basic forms of business writing; write, deliver and evaluate public speeches; and explore communication systems in modern corporations.

This course focuses on the exploration of fundamental principles of effective communication. Skilled communication behaviors are developed through the study and practice of interpersonal communication, public speaking, listening, and group dynamics. Practical applications include class discussion, group activities, listening exercises, and individual presentations.

A course applying traditional rhetoric and communication theory to oral presentations. Students study, write, deliver and evaluate public speeches. Emphasis is placed on the students’ ability to speak from an outline in a variety of situations including informative speaking, persuasive speaking and demonstration speaking. All presentations are made in class and videotaped to aid in evaluation.

Marketing courses, 18-21 credits as follows:

9 credits:

Prerequisites:

A broadly based view of advertising principles and their application to an organization. Topics include advertising agencies, advertising planning and strategy development, understanding available media alternatives, media planning and buying, creating advertising, and the integration of advertising with other elements of the marketing communications mix (e.g. promotions, public relations, personal selling and direct marketing).

Prerequisites:

MKT 201 Principles of Marketing, (PSY 101 or 105 recommended)

An exploration of the behavioral basis of consumer motivation and decision making and the implications for marketing and promotional strategies of organizations. Emphasis is placed on applying this knowledge to develop marketing strategies.

Prerequisites:

A survey of the structure and processes involved in personal selling and in the managerial issues and problems involved in planning and implementing an effective sales-force management program. Topics include the tasks of the sales department and special issues in organizing, recruiting, selecting, training, motivating, compensating, and managing the sales force.

Prerequisites:

An advanced course in the managerial aspects of marketing; structured around the development of a marketing plan, marketing theory and sophisticated marketing decision-making techniques are covered.

03 credits:

Prerequisites:

A course designed to provide the student with field work experience through a work opportunity related to the student’s career objective. A learning contract is used to focus expectations, duration of the experience, and means for evaluation. The student will benefit from applying classroom learning to actual job experience. (“0” credit receives CR/NC grade.)

Prerequisites:

A course designed to provide the student with field work experience through a work opportunity related to the student’s career objective. A learning contract is used to focus expectations, duration of the experience, and means for evaluation. The student will benefit from applying classroom learning to actual job experience.

9 credits from the following:

(3 credits must be at the 300 level or above):

A study of design theory, its evolution, and the elements and principles of design. To apply the theory, students create two-dimensional designs in a variety of media. Fundamental visual communication methods are studied and applied. This is a required course for all art majors, and a preferred art core course for communication majors. Previous art experience is recommended.

This studio course develops core concepts and skills in graphic design, technology, and file management while engaging in projects that utilize industry-standard computer applications. Students will focus on compositions that integrate text and image into vehicles of effective communication. The course will examine the role of the computer in art and graphic design, and foster insights into design theory. This is a required course for all art majors, and a preferred art core course for communication majors. Previous art experience is recommended.

Prerequisites:

An advanced course focusing on the use of the computer as a tool for creating images and graphics. Provides a basic understanding and use of electronic still cameras, image scanners, and image processing computer software. Students will learn to use input and output devices to capture, manipulate, and transmit photographic images. The class will have hands-on work sessions and sustained imaging projects using Adobe Photoshop. A concise review of the role of computer as a graphic imaging tool and the ethics of image manipulation will also be included.

Prerequisites:

A course exploring the use of the computer in drawing and illustration. Students will learn the basic techniques of computer-aided rendering, layout, and design. The history of traditional illustration and design, and its relationship to digital techniques, will be examined.

This course introduces students to the principles of writing news in text from for web-based publications and as scripts to be used in broadcast-style reports via the web, television or radio. In addition to news, public relations writing – in the form of news releases and public service announcements (PSAs) – and advertising writing is covered.

Students will be introduced to the profession of public relations – its practice, history, and legal and ethical issues. This includes how to communicate with various publics (community, consumers, employers, government, the media) for various purposes (education, political and social action, community relations, issues and crisis management). Students will be encouraged to explore how public relations is practiced in their own disciplines.

This course develops intercultural communication competence through an exploration of cultures. Using a broad definition of culture which includes norms, values, beliefs, art, music and literature, students examine the world as a place of dynamic change and cultural interaction, increasing their need for intercultural sensitivity generally. Through both theory and personal experience, students examine how the various components of communication are affected by and interface with the intercultural experience. Service learning is a component of this course.

Prerequisites:

Students will learn the theories and principles of good public relations writing and practice. This includes how to develop, write and present press releases, reports, speeches, newsletters and brochures, advertisements, papers and letters, and give interviews. Students also will learn theories of persuasion, practical legal and ethical concerns, and how to conduct and evaluate research. (Course may serve as a journalism upper-level writing elective.)

The course introduces students to the use of computer programs for desktop publishing. Students design and produce various documents, including brochures, newsletters, etc. A thorough understanding of the elements of good design is stressed in the course through the application of both analytical and hands-on skills.

Prerequisites:

This course focuses on building students’ presentation skills in a variety of professional settings including training, advocacy and sales. Individuals and teams design professional-length presentations involving the use of visual and audio aids, written materials for the audience and computer-generated graphic presentations. Students develop proficiency in the critique and analysis of professional presentations.

Prerequisites:

A key factor for success in the business world is the ability to sell products, services, personal capabilities, ideas and/or solutions to problems. For example, upon graduation, obtaining a job in the profession of choice will be a top priority. The success or failure of this process will depend on the ability to sell a prospective employer on one’s abilities to meet a company’s needs and adapt to a company’s culture. This course will focus on understanding and practicing the consultative selling process. Students will gain an understanding of the selling process, including prospecting, preparing, presenting, determining objections, handling objections, and closing a sale. The course will consist of learning sales principles and practicing these principles thru role-playing.

Prerequisites:

An exposure to marketing research techniques and procedures used in gathering, recording, analyzing, and reporting of data related to marketing problems.

Prerequisites:

A seminar on topics and problems in marketing that are of theoretical importance and current interest. Specific topics for discussion vary from term to term.

Prerequisites:

Presents selected topics in Marketing. Topics offered are at the department’s discretion and vary from offering to offering.

Prerequisites:

A course to provide a foundation for sport and recreation marketing strategies based on marketing theory and research. Also investigates the sport consumer and segmentation, integration of the marketing mix, marketing principles and practices as they relate to the sport and recreation field.

Prerequisites:

Focuses on the managerial and strategic characteristics of online business initiatives. It covers the different e-business practices and provides an understanding of how successful companies are taking advantage of e-business, as well as an understanding of the main challenges and risks associated with e-business models and strategies. The course also introduces important elements involved in designing and developing digital products and services including the technological, economic, and change management principles essential to successful digital transformation.

16-22 credits:

University electives

The Marian University Bachelor of Science in Marketing and Public Relations program focuses on the following principles:

Outcomes Assessment – The academic business unit has developed and fully implemented an outcomes assessment process consistent with their mission and broad-based goals.

Strategic Planning – The academic business unit has developed and implemented a strategic planning process that enables continuous improvement and guides it into the future consistent with its mission.

Curriculum – Programs offered are consistent with current, acceptable business practices and the expectations of professionals in the academic and business communities.

Faculty – Appropriate program coverage is provided by highly-qualified faculty with adequate time to devote to teaching, service, and scholarly activity.

Scholarly and Professional Activities – Faculty members are involved in scholarly and professional activities that enhance the depth and scope of their knowledge.

Resources – Financial resources available are sufficient to support a high-quality learning environment.

Internal and External Relationships – The academic business unit has productive working relationships with other functional units within the institution, meaningful linkages to business practitioners and organizations, effective relationships with external organizations, and is accountable to the public.

International Business Education – The academic business unit ensures that students possess the knowledge, skills, and abilities to understand and deal effectively with critical issues in a dynamic global business environment.

Educational Innovation – The academic business unit maintains an environment that encourages and recognizes innovation and creativity in the education of business students.

Professional Conduct – Standard for Students

Faculty and staff expect the highest standards of honest, ethical professional conduct from each student. Primary components of professional behavior expected include respect for others, full engagement, responsibility and integrity, and commitment to quality.

The Marian University Bachelor of Science in Marketing and Public Relations program focuses on the fundamental concerns, theoretical approaches, and methods of the field.

  • Learning Outcomes
  • Students will possess an integrated knowledge of business functions and systems.
  • Students will possess practical, written communication skills.
  • Students will possess effective oral communications skills.
  • Students will be able to effectively apply critical thinking skills to business problems.
  • Students will understand how to effectively analyze consumer needs and wants and buyer behaviors.
  • Students will apply marketing concepts on how to respond to environmental and social needs to stimulate business growth through case solving methods and marketing techniques.

Marian University is accredited by the Higher Learning Commission.

The Marian University Bachelor of Science in Marketing and Public Relations program faculty prepare students to achieve their goals through a classroom experience centered on a personal, applied approach. Graduates can find career success in a variety of settings, including advertising, product line management, public relations, and sales. With numerous hands-on experiences, students are one step ahead of the competition to find success in both the private and public sectors.

Criteria for Undergraduate Business Students

A student who meets Marian University admission standards and declares a business major must comply with the following standards at each class level:

Freshman Criteria (for students with at least 30 credits completed)

Students should have completed the following with a minimum grade of C:

  • ENG 101 or ENG 105

Students must maintain a cumulative GPA of at least 2.00

Sophomore Criteria (for students with at least 60 credits completed)

Students should have completed the following with a minimum grade of C:

  • ENG 151 or ENG 106
  • MAT 111 or MAT 130 or MAT 132
  • BUA 210
  • Science lab(s)

Students must maintain a cumulative GPA of at least 2.00

Junior and Senior Criterion (for students with at least 80 credits completed)

Students must maintain a cumulative GPA of at least 2.00

Failure to Meet Criteria

Any business student failing to meet these criteria is placed on probation. During the first semester of probation, students may continue taking business courses. If the student has failed to meet the criteria after one semester on probation, that student may only retake deficient classes and general education requirements.

Graduation Requirements

A business student is not allowed to graduate with a D+ or lower grade in any business course. If such a grade is recorded, the course must be retaken, and a grade of C- or above must be achieved. All business students are required to take a comprehensive exit examination during the semester before graduation. Students pursuing more than one major in the business program must complete at least 15 credits of unique courses to count in each major. Students pursuing a minor must complete at least 9 credits of courses unique to the minor.

Jessica Little, M.S.
Assistant Professor
920.923.8107
jalittle82@marianuniversity.edu

The internship provides practical work experience related to the student’s career objective. All internships involve planned and supervised on-the-job training with interaction among the student, a faculty advisor, and a supervisor from the site of the internship. The student may complete the internship on a part- or full-time basis. Before the student begins their internship, they must consult with the internship coordinator in their respective discipline to review requirements and expectations.

Before the start of the internship, the site must be approved, and a learning contract and supervisor agreement must be completed. Students are eligible to register for a 0-3 credit internship upon achieving junior status. Specific internship requirements, such as the number of hours, paperwork, and other assignments may differ depending on major. Students must consult with the program director and internship coordinator for these details and cannot register for the internship until authorized by the internship coordinator. Business students are required to complete a minimum of one internship experience regardless of the number of declared majors.

Interested in learning more about how mastering the latest trends in today’s communication landscape can help you gain a fulfilling, life-long career in a fast-paced field? We’d love to tell you more about how the Marian University Bachelor of Science in Marketing and Public Relations program can help you land your dream job in a fast-paced environment.

Apply Now

For more information, please contact:

Office of Admission
920.923.7650
admission@marianuniversity.edu

Jessica Little, M.S.
920.923.8107
jalittle82@marianuniversity.edu