Bachelor of Business Administration in Marketing

Inspiring business growth with a business and marketing program.

To be successful in the business field today, a quality marketing and sales strategy of a product or service is at the foundation of every business. Working to meet customers’ needs, Marian University’s Bachelor of Business Administration in Marketing program will prepare you to become a professional with strong marketing and sales skills.

Learn how a marketing degree can help you enter a fast-paced career.

Explore a Marketing Degree

Listen to Dr. Cheryl Seelig, professor, describe the business majors and minors at Marian University.  A business degree from Marian University opens the door for a career with any company, in any industry.  Choose a specialty in sport and recreation management, business administration, marketing, marketing and public relations, accounting, healthcare administration, management information systems, or finance. Professors bring topics to life through their real world experience in running companies and managing staff. Courses teach you about businesses not only from a local/regional perspective but also from an interconnected global perspective. Discuss current events and how to survive and thrive in different economic conditions. Whatever your major, participate in an internship where you spend between 150 and 300 hours at a business either in the U.S. or abroad.

As a business student, you will take general education courses alongside students from all Marian bachelor programs.  Then you will take a core of business courses and courses specific to your concentration.  If you are not sure what business major is for you, reach out to our Center for Academic Support and Excellence (CASE).  They have tools to help you choose a business degree based on your interests and abilities.

BBA in Marketing Curriculum

Through the marketing program, you’ll take courses that address all facets of business, including accounting, economics, finance, law, management, marketing, technology and international business. Marketing deals with the selection of markets, analysis of customer behavior, market research, market forecasting, product development, pricing, physical distribution, advertising, personal selling, public relations, direct marketing and sales promotion. As part of the marketing program, you’ll learn how to stimulate business growth and meet the demands of domestic and international markets and institutions.

ACADEMIC BULLETIN
     
SAMPLE COURSE PLAN
     
FACULTY DIRECTORY

General Education Courses

As a bachelor’s level student, you are required to take about 30 credits of general education courses as part of the 120 credits required for a bachelor’s degree. General education courses are required regardless of your major.

All students take 10.5 to 17 credits in these areas:

  • Mathematical Reasoning
  • Argumentative and Research Writing
  • Introduction to Christian Theology
  • Interpersonal Communication
  • Introduction to Ethical Reasoning
  • First Year Studies

Core Courses

Marketing majors will take courses covering topics such as:

  • Principles of Marketing
  • Organizational Behavior and Communication
  • Sales Management
  • Marketing Management
  • International Business

Internship Experience

The internship provides practical work experience related to the student’s career objective. All internships involve planned and supervised on-the-job training with interaction among the student, a faculty advisor, and a supervisor from the site of the internship. The student may complete the internship on a part- or full-time basis. Before the student begins their internship, they must consult with the internship coordinator in their respective discipline to review requirements and expectations.

Prior to the start of the internship, the site must be approved and a learning contract and supervisor agreement must be completed. Students are eligible to register for a 0-3 credit internship upon achieving junior status. Specific internship requirements such as number of hours, paperwork, and other assignments may differ depending on major. Students must consult with the program director and internship coordinator for these details and cannot register for the internship until authorized by the internship coordinator. Business students are required to complete a minimum of one internship experience regardless of the number of declared majors.

Recent graduates have held internships in places such as:

      • Best Buy
      • Cartwright Lighting
      • Frontida, Inc
      • Good Karma Broadcasting
      • ISI
      • Network Health
      • Quicken Loans
      • Radio Plus
      • Thrivent Financial
      • Wind Power Wind Surfing

Guiding future leaders, Marian’s business programs prepare students for all facets of the business world.

Learning Outcomes

  • Students will possess an integrated knowledge of business functions & systems.
  • Students will Possess effective written communications skills.
  • Students will Possess effective oral communications skills.
  • Students will be able to effectively apply critical thinking skills to business problems.
  • Students will understand how to effectively analyze consumers needs & wants and buyer behaviors.
  • Students will apply marketing concepts on how to respond to environmental and social needs to stimulate business growth through case solving methods and marketing techniques.

Mission

The Marketing program focuses on the creative, dynamic, and exciting market segment of business. The program examines interactions between producers and consumers in satisfying the needs, wants and demands of the consumer to stimulate business growth domestically and internationally.

Professional Standards in Business

Business programs at Marian University focus on the following principles of business education:

Principle 1: Outcomes Assessment. The academic business unit has developed and fully implemented an outcomes assessment process consistent with their mission and broad-based goals.

Principle 2: Strategic Planning. The academic business unit has developed and implemented a strategic planning process that enables continuous improvement and guides it into the future consistent with its mission.

Principle 3: Curriculum. Programs offered are consistent with current, acceptable business practices and the expectations of professionals in the academic and business communities.

Principle 4: Faculty. Appropriate program coverage is provided by highly-qualified faculty with adequate time to devote to teaching, service, and scholarly activity.

Principle 5: Scholarly and Professional Activities. Faculty members are involved in scholarly and professional activities that enhance the depth and scope of their knowledge.

Principle 6: Resources. Financial resources available are sufficient to support a high-quality learning environment.

Principle 7: Internal and External Relationships. The academic business unit has effective working relationships with other functional units within the institution, meaningful linkages to business practitioners and organizations, effective relationships with external organizations, and is accountable to the public.

Principle 8: International Business Education. The academic business unit ensures that students possess the knowledge, skills, and abilities to understand and deal effectively with critical issues in a dynamic global business environment

Principle 9: Educational Innovation. The academic business unit maintains environment that encourages and recognizes innovation and creativity in the education of business students.

Professional Conduct (Standard for Students)

Faculty and Staff in the business department in the College of Professions expect the highest standards of honest, ethical professional conduct from each of our students. Primary components of professional behavior expected include:

  • Respect for others
  • Full engagement
  • Responsibility and integrity, and commitment to quality

As a graduate of the marketing program, you’ll find career success in a variety of settings, including advertising, product line management, public relations and sales. With numerous hands-on experiences, you’ll be one step ahead of the competition and find success in both the private and public sectors. Recent graduates have found career success from organizations including Caterpillar, Inc., J.J. Keller, Mercury Marine and the U.S. Marketing Corporation.

Marketing – Assessment
Outcome: Knowledge Acquisition – Business
Measure: Peregrine CPC Comp Exam

Results:
Marian Baseline Target = 50 %-ile (51.9% correct)
Comparison (IACBE schools) = 50%-ile (51.9% correct)
Marian Stretch Goal = 80%-ile (62.5% correct)
Marian Average achieved = 78%-ile (59.9% correct)
Marian Highest Achieved = 98%-ile (79% correct)

Conclusions:

  • On average, Marian students performed higher than the IACBE comparison average.
  • Almost half of Marian students performed in the top 20 percent nationally (45%).
  • In general, students have good knowledge of business concepts as measured by the CPC-Comp.

Outcome: Integrated Knowledge of Business
Measure: CAPSIMBusiness Simulation

Results:
Standard: Balanced Scorecard – Standard = at/above National average (50th %-ile)
Stretch Goal: Balanced Scorecard – Standard = at/above 80th %-ile
Marian Achieved = All teams above average except 1. (Range: 16th to 96th %-ile)
Marian Stretch Goal Achieved: 44% of teams at or above 80%

Conclusions:

  • 94% of Marian teams achieved results at or above the national average compared with others teams.
  • 44% of Marian teams achieved the stretch goal performing at or above the 80th percentile.
  • In general, students do well in the simulation, demonstrating integrated knowledge of business.

Faculty of the Marian University Bachelor of Science in Marketing program will prepare you to achieve your goals through a classroom experience centered on a personal, applied approach. Through the program, you’ll be prepared with the skills and knowledge to work in nearly any industry, all while achieving your personal and professional goals.

Criteria for Undergraduate Business Students
A student who meets Marian University admission standards and who declares a business major must comply with the following standards at each class level:

Freshman Criteria (for students with at least 30 credits completed)

Students should have completed the following with a minimum grade of C:

  • ENG 101 or ENG 105

Students must maintain a cumulative GPA of at least 2.00

Sophomore Criteria (for students with at least 60 credits completed)

Students should have completed the following with a minimum grade of C:

  • ENG 151 or ENG 106
  • MAT 111 or MAT 130 or MAT 132
  • BUA 210
  • Science Lab(s)

Students must maintain a cumulative GPA of at least 2.00

Junior and Senior Criterion (for students with at least 80 credits completed)

Students must maintain a cumulative GPA of at least 2.00

Failure to Meet Criteria
Any business student failing to meet these criteria is placed on probation. During the first semester of probation, students may continue taking business courses. If the student has failed to meet the criteria after one semester on probation, that student may only retake deficient classes and general education requirements.

Graduation Requirements
A business student is not allowed to graduate with a D+ or lower grade in any business course. If such a grade is recorded, the course must be retaken and a grade of C- or above must be achieved. All business students are required to take a comprehensive exit examination during the semester prior to graduation. Students pursuing more than one major in the business program must complete at least 15 credits of unique courses to count in each major. Students pursuing a minor must complete at least 9 credits of courses unique to the minor.