Marketing Minor – Adult Undergraduate

(may be taken by a student not pursuing a business major)

15–18 credits as follows:
9–12 credits:

BUA 101* Introduction to Business, 3 cr.
MKT 201 Principles of Marketing, 3 cr.
MKT 302 Principles of Advertising, 3 cr.
MKT xxx Marketing elective, 3 cr.

6 credits from the following:

ART 201 Design, 3 cr.
ART 203 Introduction to Graphic Arts, 3 cr.
ART 205 Digital Imaging, 3 cr.
ART 207 Computer Illustration, 3 cr.
BUA 303 Population and Demography, 3 cr.
COM 202 Writing for Media, 3 cr.
COM 215 Introduction to Public Relations, 3 cr.
COM 302 Intercultural Communication, 3 cr.
COM 315 Public Relations Writing and Practice, 3 cr.
COM 322 Argumentation and Persuasion, 3 cr.
COM 333 Computer Applications for Communications, 3 cr.
COM 420 Professional Presentations, 3 cr.
MKT 311 Consumer Behavior, 3 cr.
MKT 318 Personal Selling Skills, 3 cr.
MKT 322 Sales Management, 3 cr.
MKT 400 Marketing Management, 3 cr.
MKT 401 Marketing Research, 3 cr.
MKT 402 Marketing Seminar, 3 cr.
MKT 404 Special Topics, 3 cr.
SRM 422 Sport and Recreation Marketing, 3 cr.
TEC 214 Web Design and E-Commerce, 3 cr.

* required for non-business majors only