Inspiring competitive strategy.

The marketing profession is as dynamic as it gets, and is absolutely critical to the success of any company, corporation or organization. Marian’s marketing program will position you to develop and strengthen your understanding of key marketing principles – from market research and analysis, to forecasting, to merchandising and pricing – while also sharpening your skills to be an adaptable, creative problem solver in a rapidly changing field.

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The Program

Designed to meet the academic and professional needs of working adults looking to advance their careers, the marketing program will deliver a solid theoretical base in the interactions between buyer and seller, while also providing the broad and deep knowledge that it takes to succeed as a marketing professional. From things like consumer behavior, advertising principles and public relations, to intercultural communication, design, writing for media and professional presentations, the marketing program curriculum delivers the knowledge and skills that companies, agencies and firms are looking for in their marketing professionals. You’ll engage in case studies, small-group discussions and work-related research projects, developing knowledge that can be applied at your current job the very next day.

For more details regarding this program, view Marian’s Academic Bulletin.

Liberal Arts Core, 30 credits as follows:

3 credits:

A course designed to enhance students’ composition and critical-thinking skills, by providing experiences with a range of writing strategies, with emphasis on expository and argumentative prose. Students develop their awareness of the resources of language and of the stages in the writing process. The course aims to make students competent in standard edited English and to prepare them for the writing they will do in college and in their careers. The course also introduces students to the principles of college research, with emphasis on analytical reading of research material, focused use of sources, and the methodology of citation and documentation. It acquaints students with techniques of interviewing and conducting surveys, as well as with search strategies involving resources in print. The course provides guidance for students as they apply research principles to subjects within their disciplines or areas of interest.

12 credits:

A survey of important developments in political, social, economic, and cultural history from 1900 to the present day with special emphasis on the increasing interconnectedness of societies throughout the world and the rise of a more global economy and culture.

HIS 2xx History elective
MAT xxx Math Elective

An introduction to Christian theology understood as the critical and reflective study of God’s revelation through the person, life, and teaching of Jesus Christ and of the implications of this revelation. Proceeding from the Catholic intellectual tradition and incorporating perspectives of other Christian traditions, this study aims to present theology as a striving for the harmony of faith and reason. Through critical study and reflection, students are introduced to specific concepts, terminology, and methodologies needed to participate well in on-going theological dialogue. Students have the opportunity to apply and reflect on their knowledge in written work, presentations, service-learning, community service, and/or retreat experiences.

6 credits from the following (must be from at least two areas):

ART xxx Art Elective
ENG xxx Literature Elective
MUS xxx Music Elective

3 credits:

This introductory philosophy course builds on the critical reading and thinking outcomes students will have achieved in the First Year Seminar, and prepares students for their future studies and for life by leading them to develop their abilities in three outcome areas: Interpretive Reasoning, Critical Reasoning, and Global Citizenship. Through engagement with historical, multicultural, and contemporary texts students will learn how to interpret texts, move from evidence to conclusions, and use their interpretations and conclusions to live a more examined life.

3 credits from the following:

BIO xxx Biological, Ecological or Environmental Science Elective
PHS xxx Physical Science, Chemistry, Meteorology, or Physics Elective

3 credits from the following:

PSY xxx Psychology Elective
SOC xxx Sociology Elective

Business Administration Core, 37 credits:

The purpose of this course is to introduce the student to generally accepted accounting principles, basic accounting systems, accounting theory; and financial statements.

Prerequisites:

This course introduces the student to the economic, political, social and cultural issues of operating a business in a global economy. An understanding of exchange rate mechanisms, international trade agreements and international strategies will be developed.

A study of business law. Topics included in the course include the American legal system, contracts, property, negotiable instruments, creditors’ rights and bankruptcy, agency, business organizations, labor and employment relations, government regulations, and torts.

Prerequisites:

A capstone business course that integrates the functional areas of a business with the strategic decision-making process. In a team environment, students are expected to employ the skills and knowledge learned from their academic career in a computer-simulated industry. An analysis of case studies and/or current business articles will also be used to link academic concepts and theories to real-world situations. (Senior Standing, all Business core courses must be completed before taking this course.)

(AGS students only, Senior Standing, all Business core courses must be completed before taking this course)  The purpose of this capstone course is reflect on your learning processes through integration of the liberal arts core with the curriculum of the Bachelor of Business Administration program. Its primary focus is to examine the critical thinking skills developed throughout the entire academic program resulting in the completion of degree requirements.

A course applying traditional rhetoric and communication theory to oral presentations. Students study, write, deliver and evaluate public speeches. Emphasis is placed on the students’ ability to speak from an outline in a variety of situations including informative speaking, persuasive speaking and demonstration speaking. All presentations are made in class and videotaped to aid in evaluation.

Prerequisites:

This course is an introduction to microeconomics: the study of how households and firms interact and make decisions to allocate limited resources in the markets for goods and services.

Prerequisites:

An introduction to financial management. Topics include the role of financial managers and financial markets, valuation of corporate securities, risk and return, financial statement analysis and capital budgeting.

(AGS students only)   A study of topics that include descriptive statistics and data analysis; elementary probability; binomial, hypergeometric and normal probability models; the central limit theorem; confidence intervals; elementary hypothesis testing; linear regression; and correlation. A major goal of this course is the application of these topics to problems arising from the natural sciences, the social sciences, the health industry and the business environment.

Prerequisites:

ENG 105 Expository Writing, ENG 230 Professional Comp. & Research Writing, or appropriate English placement test score

A general overview of the scope and significance of marketing both domestically and internationally. The course emphasizes the marketing of consumer and industrial goods and analysis of the marketing mix variables of product, price, promotion and place. It introduces marketing policies and practices of business firms.

Prerequisites:

An examination of the private, corporate and social dimensions of business life in the context of a total ethical life. Economic theories and actual business practices and cases are considered and evaluated from the perspective of established normative ethical principles.

This course introduces information technology systems that support organizational decision-making and problem solving. The course surveys the technical and organizational issues involved in the use and design of information systems and how the application of IT can enable an organization to improve quality, timeliness, and competitive advantage.

Marketing Courses, 18 credits as follows:

12 credits:

Prerequisites:

A broadly based view of advertising principles and their application to an organization. Topics include advertising agencies, advertising planning and strategy development, understanding available media alternatives, media planning and buying, creating advertising, and the integration of advertising with other elements of the marketing communications mix (e.g. promotions, public relations, personal selling and direct marketing).

Prerequisites:

MKT 201 Principles of Marketing, (PSY 101 or 105 recommended)

An exploration of the behavioral basis of consumer motivation and decision making and the implications for marketing and promotional strategies of organizations. Emphasis is placed on applying this knowledge to develop marketing strategies.

Prerequisites:

A survey of the structure and processes involved in personal selling and in the managerial issues and problems involved in planning and implementing an effective sales-force management program. Topics include the tasks of the sales department and special issues in organizing, recruiting, selecting, training, motivating, compensating, and managing the sales force.

Prerequisites:

An advanced course in the managerial aspects of marketing; structured around the development of a marketing plan, marketing theory and sophisticated marketing decision-making techniques are covered.

6 credits from the following:

A study of design theory, its evolution, and the elements and principles of design. To apply the theory, students create two-dimensional designs in a variety of media. Fundamental visual communication methods are studied and applied. This is a required course for all art majors, and a preferred art core course for communication majors. Previous art experience is recommended.

This course introduces students to the principles of writing news in text from for web-based publications and as scripts to be used in broadcast-style reports via the web, television or radio. In addition to news, public relations writing – in the form of news releases and public service announcements (PSAs) – and advertising writing is covered.

Students will be introduced to the profession of public relations – its practice, history, and legal and ethical issues. This includes how to communicate with various publics (community, consumers, employers, government, the media) for various purposes (education, political and social action, community relations, issues and crisis management). Students will be encouraged to explore how public relations is practiced in their own disciplines.

This course develops intercultural communication competence through an exploration of cultures. Using a broad definition of culture which includes norms, values, beliefs, art, music and literature, students examine the world as a place of dynamic change and cultural interaction, increasing their need for intercultural sensitivity generally. Through both theory and personal experience, students examine how the various components of communication are affected by and interface with the intercultural experience. Service learning is a component of this course.

The course utilizes classical and contemporary methods of logical reasoning, emotional appeal and ethos as persuasive techniques to teach students problem analysis, research of evidence, and formulation and defense of one’s position on an issue. Students write and present position papers on contemporary issues, analyze advertising, and mass media techniques of persuasion and political rhetoric as well as explore the ethical issues surrounding the use of persuasion and propaganda in conveying messages. In the process, the course helps students become rational decision-makers who are able to defend and debate their positions on critical issues. Students are assessed on both written and oral skills.

Prerequisites:

This course focuses on building students’ presentation skills in a variety of professional settings including training, advocacy and sales. Individuals and teams design professional-length presentations involving the use of visual and audio aids, written materials for the audience and computer-generated graphic presentations. Students develop proficiency in the critique and analysis of professional presentations.

Prerequisites:

An exposure to marketing research techniques and procedures used in gathering, recording, analyzing, and reporting of data related to marketing problems.

35 credits:

University electives

Professional Standards in Business

Business programs at Marian University focus on the following principles of business education:

Principle 1: Outcomes Assessment. The academic business unit has developed and fully implemented an outcomes assessment process consistent with their mission and broad-based goals.

Principle 2: Strategic Planning. The academic business unit has developed and implemented a strategic planning process that enables continuous improvement and guides it into the future consistent with its mission.

Principle 3: Curriculum. Programs offered are consistent with current, acceptable business practices and the expectations of professionals in the academic and business communities.

Principle 4: Faculty. Appropriate program coverage is provided by highly-qualified faculty with adequate time to devote to teaching, service, and scholarly activity.

Principle 5: Scholarly and Professional Activities. Faculty members are involved in scholarly and professional activities that enhance the depth and scope of their knowledge.

Principle 6: Resources. Financial resources available are sufficient to support a high-quality learning environment.

Principle 7: Internal and External Relationships. The academic business unit has effective working relationships with other functional units within the institution, meaningful linkages to business practitioners and organizations, effective relationships with external organizations, and is accountable to the public.

Principle 8: International Business Education. The academic business unit ensures that students possess the knowledge, skills, and abilities to understand and deal effectively with critical issues in a dynamic global business environment

Principle 9: Educational Innovation. The academic business unit maintains environment that encourages and recognizes innovation and creativity in the education of business students.

Professional Conduct (Standard for Students)

Faculty and Staff in the business department in the College of Professions expect the highest standards of honest, ethical professional conduct from each of our students. Primary components of professional behavior expected include:

  • Respect for others
  • Full engagement
  • Responsibility and integrity, and commitment to quality.

Mission

The Marketing program focuses on the creative, dynamic, and exciting market segment of business. The program examines interactions between producers and consumers in satisfying the needs, wants and demands of the consumer to stimulate business growth domestically and internationally.

Learning Outcomes

  • Students will possess an integrated knowledge of business functions & systems.
  • Students will Possess effective written communications skills.
  • Students will Possess effective oral communications skills.
  • Students will be able to effectively apply critical thinking skills to business problems.
  • Students will understand how to effectively analyze consumers needs & wants and buyer behaviors.
  • Students will apply marketing concepts on how to respond to environmental and social needs to stimulate business growth through case solving methods and marketing techniques.

Assessment

Outcome: Knowledge Acquisition – Business
Measure: Peregrine CPC Comp Exam

Results:
Marian Baseline Target = 50%-ile (51.9% correct)
Comparison (IACBE schools) = 50%-ile (51.9% correct)
Marian Stretch Goal = 80%-ile (62.5% correct)
Marian Average achieved = 78%-ile (59.9% correct)
Marian Highest Achieved = 98%-ile (79% correct)

Conclusions:

  • On average, Marian students performed higher than the IACBE comparison average.
  • Almost half of Marian students performed in the top 20 percent nationally (45%).
  • In general, students have good knowledge of business concepts as measured by the CPC-Comp.

Outcome: Integrated Knowledge of Business
Measure: CAPSIM Business Simulation

Results:
Standard: Balanced Scorecard – Standard = at/above National average (50th %-ile)
Stretch Goal: Balanced Scorecard – Standard = at/above 80th %-ile
Marian Achieved = All teams above average except 1. (Range: 16th to 96th %-ile)
Marian Stretch Goal Achieved: 44% of teams at or above 80%

Conclusions:

  • 94% of Marian teams achieved results at or above the national average compared with others teams.
  • 44% of Marian teams achieved the stretch goal performing at or above the 80th percentile.
  • In general, students do well in the simulation, demonstrating integrated knowledge of business.

Marian University is accredited by the Higher Learning Commission.

As a student pursuing your Bachelor of Business Administration degree in the marketing program, you’ll find the relevancy and quality that comes from a faculty comprised of leading business experts. We offer you convenient learning centers in Appleton, Fond du Lac, and West Allis, as well as convenient evening courses from 6 p.m. to 10 p.m. Monday through Thursday. Some courses are available online; you can start your program in the fall, spring or summer; and you’ll be able to proceed through the program at your own pace by taking one or more courses per 7-week term.

An AGS student who meets Marian University admission standards and who declares a business major must comply with the following standards:

  • Must maintain a cumulative GPA of at least 2.00
  • A grade of “D+” or lower in any business course will result in the course being retaken until a grade of “C-” or better is achieved

mark-my-story-video

Inspiring future leaders, Marian’s business programs prepare students for all facets of the business world. Watch to learn how Mark’s Marian experience has met his needs and exceeded his expectations.

Jessica Little, M.S.
Assistant Professor, Marketing Program Director
920-923-8107
jalittle82@marianuniversity.edu

Apply Now

For more information, please contact:

Adult and Online Studies
920.923.8726
adult_online@marianuniversity.edu

Jessica Little, MS
Marketing Program Director
920.923.8107
jalittle82@marianuniversity.edu