An Online BBA in Management to Inspire Leaders in Business.

True leadership takes more than management skills. It takes vision, character and the ability to inspire others to achieve a common goal. Marian's 100% online Bachelor of Business Administration in Management program provides not just the theoretical understanding of key management principles such as leadership, power, decision making, policy formation and organizational structure and change, but it also will enable you to bring that knowledge to life and apply those principles to real-world business problems in meaningful ways.

Earn Your Degree in Management – 100% Online

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    The Program

    The management program will position you to explore a variety of essential areas related to business, from statistics, accounting and microeconomics to business law, strategy and policy, business ethics and many more. Additionally, the business core curriculum will enable you to develop and sharpen crucial skills in communication, critical thinking, leadership and writing, among others. The management curriculum is designed to foster the kind of intellectual adaptability and skills it takes to succeed in the world of business and industry. You’ll engage in case studies, small-group discussions, and work-related research projects, developing knowledge that can be applied at your current job the very next day.

    General Education Courses

    As a bachelor’s level student, you are required to take about 30 credits of general education courses as part of the 120 credits required for a bachelor’s degree.  Gen eds are required regardless of your major.

    All students take 10.5 to 17 credits in these areas:

    • Mathematical Reasoning
    • Argumentative and Research Writing
    • Introduction to Christian Theology
    • Interpersonal Communication
    • Introduction to Ethical Reasoning

    Core Courses

    Management majors will take courses covering topics such as:

    • Business law
    • Principles of management
    • Entrepreneurship and small business management
    • Principles of marketing
    • Managerial finance
    • Strategy and policy

    For more details regarding this program, view Marian’s Academic Bulletin.

    Liberal Arts Core, 30 credits as follows:

    3 credits:

    A course designed to enhance students’ composition and critical-thinking skills, by providing experiences with a range of writing strategies, with emphasis on expository and argumentative prose. Students develop their awareness of the resources of language and of the stages in the writing process. The course aims to make students competent in standard edited English and to prepare them for the writing they will do in college and in their careers. The course also introduces students to the principles of college research, with emphasis on analytical reading of research material, focused use of sources, and the methodology of citation and documentation. It acquaints students with techniques of interviewing and conducting surveys, as well as with search strategies involving resources in print. The course provides guidance for students as they apply research principles to subjects within their disciplines or areas of interest.

    12 credits:

    A survey of world civilizations from the 16th century to the present. Exploration of the cultural, political and economic development of humankind in a global context.

    HIS 2xx History elective
    MAT xxx Math elective

    An introduction to Christian theology understood as the critical and reflective study of God’s revelation through the person, life, and teaching of Jesus Christ and of the implications of this revelation. Proceeding from the Catholic intellectual tradition and incorporating perspectives of other Christian traditions, this study aims to present theology as a striving for the harmony of faith and reason. Through critical study and reflection, students are introduced to specific concepts, terminology, and methodologies needed to participate well in on-going theological dialogue. Students have the opportunity to apply and reflect on their knowledge in written work, presentations, service-learning, community service, and/or retreat experiences.

    6 credits from the following (must be from at least two areas):

    ART xxx Art elective
    ENG xxx Literature elective
    MUS xxx Music elective

    3 credits:

    This introductory philosophy course builds on the critical reading and thinking outcomes students will have achieved in the First Year Seminar, and prepares students for their future studies and for life by leading them to develop their abilities in three outcome areas: Interpretive Reasoning, Critical Reasoning, and Global Citizenship. Through engagement with historical, multicultural, and contemporary texts students will learn how to interpret texts, move from evidence to conclusions, and use their interpretations and conclusions to live a more examined life.

    3 credits from the following:

    BIO xxx Biological, Ecological or Environmental Science elective
    PHS xxx Physical Science, Chemistry, Meteorology, or Physics elective

    3 credits from the following:

    PSY xxx Psychology elective
    SOC xxx Sociology elective

    Business Administration Core, 37 credits:

    The purpose of this course is to introduce the student to generally accepted accounting principles, basic accounting systems, accounting theory; and financial statements.


    This course introduces the student to the economic, political, social and cultural issues of operating a business in a global economy. An understanding of exchange rate mechanisms, international trade agreements and international strategies will be developed.

    A study of business law. Topics included in the course include the American legal system, contracts, property, negotiable instruments, creditors’ rights and bankruptcy, agency, business organizations, labor and employment relations, government regulations, and torts.


    A capstone business course that integrates the functional areas of a business with the strategic decision-making process. In a team environment, students are expected to employ the skills and knowledge learned from their academic career in a computer-simulated industry. An analysis of case studies and/or current business articles will also be used to link academic concepts and theories to real-world situations. (Senior Standing, all Business core courses must be completed before taking this course.)

    (AGS students only, Senior Standing, all Business core courses must be completed before taking this course)  The purpose of this capstone course is reflect on your learning processes through integration of the liberal arts core with the curriculum of the Bachelor of Business Administration program. Its primary focus is to examine the critical thinking skills developed throughout the entire academic program resulting in the completion of degree requirements.

    A course applying traditional rhetoric and communication theory to oral presentations. Students study, write, deliver and evaluate public speeches. Emphasis is placed on the students’ ability to speak from an outline in a variety of situations including informative speaking, persuasive speaking and demonstration speaking. All presentations are made in class and videotaped to aid in evaluation.


    This course is an introduction to microeconomics: the study of how households and firms interact and make decisions to allocate limited resources in the markets for goods and services.


    An introduction to financial management. Topics include the role of financial managers and financial markets, valuation of corporate securities, risk and return, financial statement analysis and capital budgeting.

    (AGS students only)   A study of topics that include descriptive statistics and data analysis; elementary probability; binomial, hypergeometric and normal probability models; the central limit theorem; confidence intervals; elementary hypothesis testing; linear regression; and correlation. A major goal of this course is the application of these topics to problems arising from the natural sciences, the social sciences, the health industry and the business environment.


    A systematic analysis of the management process involving an integration of classical, behavioral, and modern contemporary philosophies. The importance of relating the theoretical principles of planning, organizing, leading, and controlling to practical experience is featured.


    ENG 105 Expository Writing, ENG 230 Professional Comp. & Research Writing, or appropriate English placement test score

    A general overview of the scope and significance of marketing both domestically and internationally. The course emphasizes the marketing of consumer and industrial goods and analysis of the marketing mix variables of product, price, promotion and place. It introduces marketing policies and practices of business firms.


    An examination of the private, corporate and social dimensions of business life in the context of a total ethical life. Economic theories and actual business practices and cases are considered and evaluated from the perspective of established normative ethical principles.

    This course introduces information technology systems that support organizational decision-making and problem solving. The course surveys the technical and organizational issues involved in the use and design of information systems and how the application of IT can enable an organization to improve quality, timeliness, and competitive advantage.

    Management courses, 18 credits as follows:

    9 credits:

    Construction and management of investment portfolios to meet the needs of personal and institutional investors; selection of securities to balance income, risk and capital growth.


    A comprehensive study of the personnel management function: planning, recruiting, testing, selection, training, compensation, policy development, performance appraisal, government regulations, and labor relations.


    This course focuses on the activities and problems of the small or family business. Common problems – e.g., cash flow, family conflict, employee relations, expansion, and capital needs – faced by such entities during start-up or in transition states are addressed. Hands-on experience is provided through case studies, exercises, projects, and software. This course allows the learning participant to investigate, analyze and discuss the fundamentals and details specific to developing an effective business plan.

    3  credits from the following:


    A broadly based view of advertising principles and their application to an organization. Topics include advertising agencies, advertising planning and strategy development, understanding available media alternatives, media planning and buying, creating advertising, and the integration of advertising with other elements of the marketing communications mix (e.g. promotions, public relations, personal selling and direct marketing).


    A key factor for success in the business world is the ability to sell products, services, personal capabilities, ideas and/or solutions to problems. For example, upon graduation, obtaining a job in the profession of choice will be a top priority. The success or failure of this process will depend on the ability to sell a prospective employer on one’s abilities to meet a company’s needs and adapt to a company’s culture. This course will focus on understanding and practicing the consultative selling process. Students will gain an understanding of the selling process, including prospecting, preparing, presenting, determining objections, handling objections, and closing a sale. The course will consist of learning sales principles and practicing these principles thru role-playing.


    A survey of the structure and processes involved in personal selling and in the managerial issues and problems involved in planning and implementing an effective sales-force management program. Topics include the tasks of the sales department and special issues in organizing, recruiting, selecting, training, motivating, compensating, and managing the sales force.

    6 credits:

    300/400 Business electives at or above the 300 level

    35 credits:

    University electives

    Professional Standards in Business

    Business programs at Marian University focus on the following principles of business education:

    Principle 1: Outcomes Assessment. The academic business unit has developed and fully implemented an outcomes assessment process consistent with their mission and broad-based goals.

    Principle 2: Strategic Planning. The academic business unit has developed and implemented a strategic planning process that enables continuous improvement and guides it into the future consistent with its mission.

    Principle 3: Curriculum. Programs offered are consistent with current, acceptable business practices and the expectations of professionals in the academic and business communities.

    Principle 4: Faculty. Appropriate program coverage is provided by highly-qualified faculty with adequate time to devote to teaching, service, and scholarly activity.

    Principle 5: Scholarly and Professional Activities. Faculty members are involved in scholarly and professional activities that enhance the depth and scope of their knowledge.

    Principle 6: Resources. Financial resources available are sufficient to support a high-quality learning environment.

    Principle 7: Internal and External Relationships. The academic business unit has effective working relationships with other functional units within the institution, meaningful linkages to business practitioners and organizations, effective relationships with external organizations, and is accountable to the public.

    Principle 8: International Business Education. The academic business unit ensures that students possess the knowledge, skills, and abilities to understand and deal effectively with critical issues in a dynamic global business environment

    Principle 9: Educational Innovation. The academic business unit maintains environment that encourages and recognizes innovation and creativity in the education of business students.

    Professional Conduct (Standard for Students)

    Faculty and Staff in the business department in the College of Professions expect the highest standards of honest, ethical professional conduct from each of our students. Primary components of professional behavior expected include:

    • Respect for others
    • Full engagement
    • Responsibility and integrity, and commitment to quality.


    The goal of the Management program is for students to gain an understanding of theory, frameworks, processes and practice of managing individuals and groups including continuous improvement and leadership in organizations.

    Learning Outcomes

    • Students will possess effective written communications skills.
    • Students will possess effective oral communications skills.
    • Students will be able to effectively apply critical thinking skills to business problems.
    • Students will possess an integrated knowledge of business functions & systems.
    • Students will understand management theories and practices related to structure, processes, communication, decision- making, and culture in organizations.
    • Students will value ethical principles and application of individual and business ethics and values to business situations.
    • Students will apply a case solving methodology to management cases and be introduced to techniques for analyzing and solving organizational problems.
    • Students will understand and practice methods of continuous improvement for organizations.
    • Students will become sensitized to worldwide economic, labor, political, social, cultural, and competitive markets.


    Outcome: Knowledge Acquisition – Business
    Measure: Peregrine CPC Comp Exam

    Marian Baseline Target = 50 %-ile (51.9% correct)
    Comparison (IACBE schools) = 50%-ile (51.9% correct)
    Marian Stretch Goal = 80%-ile (62.5% correct)
    Marian Average achieved = 78%-ile (59.9% correct)
    Marian Highest Achieved = 98%-ile (79% correct)


    • On average, Marian students performed higher than the IACBE comparison average.
    • Almost half of Marian students performed in the top 20 percent nationally (45%).
    • In general, students have good knowledge of business concepts as measured by the CPC-Comp.

    Outcome: Integrated Knowledge of Business
    Measure: CAPSIM Business Simulation

    Standard: Balanced Scorecard – Standard = at/above National average (50th %-ile)
    Stretch Goal: Balanced Scorecard – Standard = at/above 80th %-ile
    Marian Achieved = All teams above average except 1. (Range: 16th to 96th %-ile)
    Marian Stretch Goal Achieved: 44% of teams at or above 80%


    • 94% of Marian teams achieved results at or above the national average compared with others teams.
    • 44% of Marian teams achieved the stretch goal performing at or above the 80th percentile.
    • In general, students do well in the simulation, demonstrating integrated knowledge of business.

    Job Placement

    • 67% of graduates have found new jobs or changed jobs within 6 months of graduation

    Marian University is accredited by the Higher Learning Commission.

    Designed to meet the academic and professional needs of working adults looking to advance their careers, the general management program will deliver to you the kind of powerful preparation and convenience that is hard to match. We offer you convenient learning centers in Appleton, Fond du Lac, and West Allis, as well as convenient evening courses from 6 p.m. to 10 p.m. Monday through Thursday. You can start your program in the fall, spring or summer; and you’ll be able to proceed through the program at your own pace by taking one or more courses per 7-week term.

    An AGS student who meets Marian University admission standards and who declares a business major must comply with the following standards:

    • Must maintain a cumulative GPA of at least 2.00
    • A grade of “D+” or lower in any business course will result in the course being retaken until a grade of “C-” or better is achieved


    Inspiring future leaders, Marian’s business programs prepare students for all facets of the business world. Watch to learn how Mark’s Marian experience has met his needs and exceeded his expectations.

    Tracey Marx, M.A.
    Assistant Dean for Adult and Online Studies


    Apply Now

    For more information, please contact:

    Adult and Online Studies

    Thomas DePaoli, Ph.D.
    Management Program Director