Inspiring business growth.

To be successful in the business field today, a quality marketing and sales strategy of a product or service is at the foundation of every business. Working to meet customers’ needs, Marian University’s marketing program will prepare you to become a professional with strong marketing and sales skills.

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The Program

Through the marketing program, you’ll take courses that address all facets of business, including accounting, economics, finance, law, management, marketing, technology and international business. Marketing deals with the selection of markets, analysis of customer behavior, market research, market forecasting, product development, pricing, physical distribution, advertising, personal selling, public relations, direct marketing and sales promotion. As part of the marketing program, you’ll learn how to stimulate business growth and meet the demands of domestic and international markets and institutions.

For more details regarding this program, view Marian’s Academic Bulletin.

Sample Course Plan:
Download Sample Course Plan

eral Education Program

46-49 credits of University requirements, including:

Prerequisites:

An examination of the private, corporate and social dimensions of business life in the context of a total ethical life. Economic theories and actual business practices and cases are considered and evaluated from the perspective of established normative ethical principles.

Prerequisites:

An introduction to the overall functioning of an economic system with a view toward understanding the factors underlying income, employment, and prices on the aggregate level. Topics include such monetary and fiscal policies as suggested by the relevant theories discussed.

Prerequisites:

MAT 001 Basic Algebra, MAT 002 Essential College Mathematics, with grade of C or higher or an appropriate math placement test score

A course designed to acquaint the business student with mathematical techniques used in business and common business applications of those techniques.

Prerequisites:

MAT 112 Pre-Calculus Mathematics, Appropriate math placement test score or MAT 112 with a grade of C or higher

A first course in the calculus treating functions of one variable. Topics include limits, continuity, derivatives, and integrals of polynomial rational functions. A major emphasis of this course is the application of these concepts to problems arising out of industry, economics, business, and the sciences.

This course introduces the basic concepts of computer technology, the use of integrated microcomputer software, and the role of information technology in a wide range of professions. The first half of the course covers basic information on computer components and peripherals, as well as foundation concepts in using the Internet as a research tool, word processing, spreadsheet and presentation software. The remainder of the course is divided into modules focusing on computer software used in a range of professional endeavors, such as education, publishing, marketing, programming, and graphic arts.

TEC 102 is highly recommended.

Business programs core, 34 credits as follows:

31 credits:

The purpose of this course is to introduce the student to generally accepted accounting principles, basic accounting systems, accounting theory; and financial statements.

A course in resume writing, interviewing skills, techniques for personal enhancement, and international business etiquette; supplies the student with criteria beyond academics for acceptance into the world of work and future entry-level management positions.

Prerequisites:

An interdisciplinary introduction to the basic principles of data analysis with an emphasis on application. Students are expected to apply these principles to data analysis in their respective areas of study. The applied focus is on the computerized application of summary statistics, one/two/multi-sample tests, linear models, association tests, randomness/normality tests, time series comparison, quality control charts and probability distributions as used across a variety of community and organizational settings. Other techniques may be added as appropriate for specific disciplines.

Prerequisites:

This course introduces the student to the economic, political, social and cultural issues of operating a business in a global economy. An understanding of exchange rate mechanisms, international trade agreements and international strategies will be developed.

A study of business law. Topics included in the course include the American legal system, contracts, property, negotiable instruments, creditors’ rights and bankruptcy, agency, business organizations, labor and employment relations, government regulations, and torts.

Prerequisites:

A capstone business course that integrates the functional areas of a business with the strategic decision-making process. In a team environment, students are expected to employ the skills and knowledge learned from their academic career in a computer-simulated industry. An analysis of case studies and/or current business articles will also be used to link academic concepts and theories to real-world situations. (Senior Standing, all Business core courses must be completed before taking this course.)

Prerequisites:

This course is an introduction to microeconomics: the study of how households and firms interact and make decisions to allocate limited resources in the markets for goods and services.

Prerequisites:

An introduction to financial management. Topics include the role of financial managers and financial markets, valuation of corporate securities, risk and return, financial statement analysis and capital budgeting.

Prerequisites:

A systematic analysis of the management process involving an integration of classical, behavioral, and modern contemporary philosophies. The importance of relating the theoretical principles of planning, organizing, leading, and controlling to practical experience is featured.

Prerequisites:

ENG 105 Expository Writing, ENG 230 Professional Comp. & Research Writing, or appropriate English placement test score

A general overview of the scope and significance of marketing both domestically and internationally. The course emphasizes the marketing of consumer and industrial goods and analysis of the marketing mix variables of product, price, promotion and place. It introduces marketing policies and practices of business firms.

This course introduces information technology systems that support organizational decision-making and problem solving. The course surveys the technical and organizational issues involved in the use and design of information systems and how the application of IT can enable an organization to improve quality, timeliness, and competitive advantage.

3 credits from the following:

An application of contemporary communication theory to practical business situations, and an application of traditional rhetoric and communication theory to oral presentations. Students study communication theory; practice basic forms of business writing; write, deliver and evaluate public speeches; and explore communication systems in modern corporations.

This course focuses on the exploration of fundamental principles of effective communication. Skilled communication behaviors are developed through the study and practice of interpersonal communication, public speaking, listening, and group dynamics. Practical applications include class discussion, group activities, listening exercises, and individual presentations.

A course applying traditional rhetoric and communication theory to oral presentations. Students study, write, deliver and evaluate public speeches. Emphasis is placed on the students’ ability to speak from an outline in a variety of situations including informative speaking, persuasive speaking and demonstration speaking. All presentations are made in class and videotaped to aid in evaluation.

Marketing courses, 18-21 credits as follows:

9 credits:

Prerequisites:

A broadly based view of advertising principles and their application to an organization. Topics include advertising agencies, advertising planning and strategy development, understanding available media alternatives, media planning and buying, creating advertising, and the integration of advertising with other elements of the marketing communications mix (e.g. promotions, public relations, personal selling and direct marketing).

Prerequisites:

MKT 201 Principles of Marketing, (PSY 101 or 105 recommended)

An exploration of the behavioral basis of consumer motivation and decision making and the implications for marketing and promotional strategies of organizations. Emphasis is placed on applying this knowledge to develop marketing strategies.

Prerequisites:

A survey of the structure and processes involved in personal selling and in the managerial issues and problems involved in planning and implementing an effective sales-force management program. Topics include the tasks of the sales department and special issues in organizing, recruiting, selecting, training, motivating, compensating, and managing the sales force.

Prerequisites:

An advanced course in the managerial aspects of marketing; structured around the development of a marketing plan, marketing theory and sophisticated marketing decision-making techniques are covered.

03 credits:

Prerequisites:

A course designed to provide the student with field work experience through a work opportunity related to the student’s career objective. A learning contract is used to focus expectations, duration of the experience, and means for evaluation. The student will benefit from applying classroom learning to actual job experience. (“0” credit receives CR/NC grade.)

Prerequisites:

A course designed to provide the student with field work experience through a work opportunity related to the student’s career objective. A learning contract is used to focus expectations, duration of the experience, and means for evaluation. The student will benefit from applying classroom learning to actual job experience.

9 credits from the following:

(3 credits must be at the 300 level or above):

A study of design theory, its evolution, and the elements and principles of design. To apply the theory, students create two-dimensional designs in a variety of media. Fundamental visual communication methods are studied and applied. This is a required course for all art majors, and a preferred art core course for communication majors. Previous art experience is recommended.

This studio course develops core concepts and skills in graphic design, technology, and file management while engaging in projects that utilize industry-standard computer applications. Students will focus on compositions that integrate text and image into vehicles of effective communication. The course will examine the role of the computer in art and graphic design, and foster insights into design theory. This is a required course for all art majors, and a preferred art core course for communication majors. Previous art experience is recommended.

Prerequisites:

An advanced course focusing on the use of the computer as a tool for creating images and graphics. Provides a basic understanding and use of electronic still cameras, image scanners, and image processing computer software. Students will learn to use input and output devices to capture, manipulate, and transmit photographic images. The class will have hands-on work sessions and sustained imaging projects using Adobe Photoshop. A concise review of the role of computer as a graphic imaging tool and the ethics of image manipulation will also be included.

Prerequisites:

A course exploring the use of the computer in drawing and illustration. Students will learn the basic techniques of computer-aided rendering, layout, and design. The history of traditional illustration and design, and its relationship to digital techniques, will be examined.

This course introduces students to the principles of writing news in text from for web-based publications and as scripts to be used in broadcast-style reports via the web, television or radio. In addition to news, public relations writing – in the form of news releases and public service announcements (PSAs) – and advertising writing is covered.

Students will be introduced to the profession of public relations – its practice, history, and legal and ethical issues. This includes how to communicate with various publics (community, consumers, employers, government, the media) for various purposes (education, political and social action, community relations, issues and crisis management). Students will be encouraged to explore how public relations is practiced in their own disciplines.

This course develops intercultural communication competence through an exploration of cultures. Using a broad definition of culture which includes norms, values, beliefs, art, music and literature, students examine the world as a place of dynamic change and cultural interaction, increasing their need for intercultural sensitivity generally. Through both theory and personal experience, students examine how the various components of communication are affected by and interface with the intercultural experience. Service learning is a component of this course.

Prerequisites:

Students will learn the theories and principles of good public relations writing and practice. This includes how to develop, write and present press releases, reports, speeches, newsletters and brochures, advertisements, papers and letters, and give interviews. Students also will learn theories of persuasion, practical legal and ethical concerns, and how to conduct and evaluate research. (Course may serve as a journalism upper-level writing elective.)

The course introduces students to the use of computer programs for desktop publishing. Students design and produce various documents, including brochures, newsletters, etc. A thorough understanding of the elements of good design is stressed in the course through the application of both analytical and hands-on skills.

Prerequisites:

This course focuses on building students’ presentation skills in a variety of professional settings including training, advocacy and sales. Individuals and teams design professional-length presentations involving the use of visual and audio aids, written materials for the audience and computer-generated graphic presentations. Students develop proficiency in the critique and analysis of professional presentations.

Prerequisites:

A key factor for success in the business world is the ability to sell products, services, personal capabilities, ideas and/or solutions to problems. For example, upon graduation, obtaining a job in the profession of choice will be a top priority. The success or failure of this process will depend on the ability to sell a prospective employer on one’s abilities to meet a company’s needs and adapt to a company’s culture. This course will focus on understanding and practicing the consultative selling process. Students will gain an understanding of the selling process, including prospecting, preparing, presenting, determining objections, handling objections, and closing a sale. The course will consist of learning sales principles and practicing these principles thru role-playing.

Prerequisites:

An exposure to marketing research techniques and procedures used in gathering, recording, analyzing, and reporting of data related to marketing problems.

Prerequisites:

A seminar on topics and problems in marketing that are of theoretical importance and current interest. Specific topics for discussion vary from term to term.

Prerequisites:

Presents selected topics in Marketing. Topics offered are at the department’s discretion and vary from offering to offering.

Prerequisites:

A course to provide a foundation for sport and recreation marketing strategies based on marketing theory and research. Also investigates the sport consumer and segmentation, integration of the marketing mix, marketing principles and practices as they relate to the sport and recreation field.

Prerequisites:

Focuses on the managerial and strategic characteristics of online business initiatives. It covers the different e-business practices and provides an understanding of how successful companies are taking advantage of e-business, as well as an understanding of the main challenges and risks associated with e-business models and strategies. The course also introduces important elements involved in designing and developing digital products and services including the technological, economic, and change management principles essential to successful digital transformation.

16-22 credits:

University electives

Professional Standards in business

Business programs at Marian University are accredited by the International Assembly for Collegiate Business Education (IACBE) whose mission is to promote and recognize excellence in business education in institutions of higher education worldwide, at both the undergraduate and graduate levels, through specialized accreditation of business programs.

Accreditation Standards

Marian adheres to the following principles of business education promoted by IACBE:

Principle 1: Outcomes Assessment. The academic business unit has developed and fully implemented an outcomes assessment process consistent with their mission and broad-based goals.

Principle 2: Strategic Planning. The academic business unit has developed and implemented a strategic planning process that enables continuous improvement and guides it into the future consistent with its mission.

Principle 3: Curriculum. Programs offered are consistent with current, acceptable business practices and the expectations of professionals in the academic and business communities.

Principle 4: Faculty. Appropriate program coverage is provided by highly-qualified faculty with adequate time to devote to teaching, service, and scholarly activity.

Principle 5: Scholarly and Professional Activities. Faculty members are involved in scholarly and professional activities that enhance the depth and scope of their knowledge.

Principle 6: Resources. Financial resources available are sufficient to support a high-quality learning environment.

Principle 7: Internal and External Relationships. The academic business unit has effective working relationships with other functional units within the institution, meaningful linkages to business practitioners and organizations, effective relationships with external organizations, and is accountable to the public.

Principle 8: International Business Education. The academic business unit ensures that students possess the knowledge, skills, and abilities to understand and deal effectively with critical issues in a dynamic global business environment

Principle 9: Educational Innovation. The academic business unit maintains environment that encourages and recognizes innovation and creativity in the education of business students.

Professional Conduct (Standard for Students)

Faculty and Staff in the School of Business expect the highest standards of honest, ethical professional conduct from each of our students. Primary components of professional behavior expected include:

  • full engagement
  • responsibility and integrity, and
  • commitment to quality.

Mission

The Marketing program focuses on the creative, dynamic, and exciting market segment of business. The program examines interactions between producers and consumers in satisfying the needs, wants and demands of the consumer to stimulate business growth domestically and internationally.

Learning Outcomes

  • Students will possess an integrated knowledge of business functions & systems.
  • Students will Possess effective written communications skills.
  • Students will Possess effective oral communications skills.
  • Students will be able to effectively apply critical thinking skills to business problems.
  • Students will understand how to effectively analyze consumers needs & wants and buyer behaviors.
  • Students will apply marketing concepts on how to respond to environmental and social needs to stimulate business growth through case solving methods and marketing techniques.

As a graduate of the marketing program, you’ll find career success in a variety of settings, including advertising, product line management, public relations and sales. With numerous hands-on experiences, you’ll be one step ahead of the competition and find success in both the private and public sectors. Recent graduates have found career success from organizations including Caterpillar, Inc., J.J. Keller, Mercury Marine and the U.S. Marketing Corporation.

Marketing – Assessment

Outcome: Knowledge Acquisition – Business
Measure: Peregrine CPC Comp Exam

Results:
Marian Baseline Target = 50 %-ile (51.9% correct)
Comparison (IACBE schools) = 50%-ile (51.9% correct)
Marian Stretch Goal = 80%-ile (62.5% correct)
Marian Average achieved = 78%-ile (59.9% correct)
Marian Highest Achieved = 98%-ile (79% correct)

Conclusions:
On average, Marian students performed higher than the IACBE comparison average.
Almost half of Marian students performed in the top 20 percent nationally (45%).
In general, students have good knowledge of business concepts as measured by the CPC-Comp.

Outcome: Integrated Knowledge of Business
Measure: CAPSIMBusiness Simulation

Results:
Standard: Balanced Scorecard – Standard = at/above National average (50th %-ile)
Stretch Goal: Balanced Scorecard – Standard = at/above 80th %-ile
Marian Achieved = All teams above average except 1. (Range: 16th to 96th %-ile)
Marian Stretch Goal Achieved: 44% of teams at or above 80%

Conclusions:
94% of Marian teams achieved results at or above the national average compared with others teams.
44% of Marian teams achieved the stretch goal performing at or above the 80th percentile.
In general, students do well in the simulation, demonstrating integrated knowledge of business.

Internships

Recent graduates have held internships in places such as:

  • Best Buy
  • Cartwright Lighting
  • Frontida, Inc
  • Good Karma Broadcasting
  • ISI
  • Network Health
  • Quicken Loans
  • Radio Plus
  • Thrivent Financial
  • Wind Power Wind Surfing

Inspiring future leaders, Marian’s business programs prepare students for all facets of the business world. Click here to learn more about the business programs at Marian University.

International Assembly for Collegiate Business Education (IACBE)

Marian University has received specialized accreditation for its business programs through the International Assembly for Collegiate Business Education (IACBE), located in Lenexa, Kansas. The business programs in the following degrees are accredited by the IACBE:

  • Bachelor of Science in Business Administration (BSBA) with majors in Accounting, Business Administration, Finance, Health Care Administration, Management, Marketing, Sport & Recreation Management.
  • Bachelor of Science (BS) with major in Information Technology.
  • Bachelor of Business Administration (BBA) with majors in General Management, Health Care Administration, Human Resource Management, Marketing, Operations and Supply Chain Management.
  • Master of Science (MS) with concentration in Organizational Leadership.

International Assembly for Collegiate Business Education
11374 Strang Line Road
Lenexa, Kansas 66215, USA
(913) 631-3009
www.iacbe.org

Marian University is accredited by the Higher Learning Commission.

Marian’s business faculty will prepare you to achieve your goals through a classroom experience centered on a personal, applied approach. Through the marketing program, you’ll be prepared with the skills and knowledge to work in nearly any industry, all while achieving your personal and professional goals.

Criteria for Undergraduate Business Students

A student who meets Marian University admission standards and who declares a business major must comply with the following standards at each class level:

Freshman Criteria (for students with at least 30 credits completed)

Students should have completed the following with a minimum grade of C:

  • ENG 101 or ENG 105

Students must maintain a cumulative GPA of at least 2.00

Sophomore Criteria (for students with at least 60 credits completed)

Students should have completed the following with a minimum grade of C:

  • ENG 151 or ENG 106
  • MAT 111 or MAT 130 or MAT 132
  • BUA 210
  • Science lab(s)

Students must maintain a cumulative GPA of at least 2.00

Junior and Senior Criterion (for students with at least 80 credits completed)

Students must maintain a cumulative GPA of at least 2.00

Failure to Meet Criteria

Any business student failing to meet these criteria is placed on probation. During the first semester of probation, students may continue taking business courses. If the student has failed to meet the criteria after one semester on probation, that student may only retake deficient classes and general education requirements.

Graduation Requirements

A business student is not allowed to graduate with a D+ or lower grade in any business course. If such a grade is recorded, the course must be retaken and a grade of C- or above must be achieved. All business students are required to take a comprehensive exit examination during the semester prior to graduation. Students pursuing more than one major in the business program must complete at least 15 credits of unique courses to count in each major. Students pursuing a minor must complete at least 9 credits of courses unique to the minor.

Internship Experience

The internship provides practical work experience related to the student’s career objective. All internships involve planned and supervised on-the-job training with interaction among the student, a faculty advisor, and a supervisor from the site of the internship. The student may complete the internship on a part- or full-time basis. Before the student begins their internship, they must consult with the internship coordinator in their respective discipline to review requirements and expectations.

Prior to the start of the internship, the site must be approved and a learning contract and supervisor agreement must be completed. Students are eligible to register for a 0-3 credit internship upon achieving junior status. Specific internship requirements such as number of hours, paperwork, and other assignments may differ depending on major. Students must consult with the program director and internship coordinator for these details and cannot register for the internship until authorized by the internship coordinator. Business students are required to complete a minimum of one internship experience regardless of the number of declared majors.

Alumni Spotlight: Meet Kira Schnell-Harrison, class of ’08. Kira graduated from Marian University with a Marketing degree and is now employed as a Retail Account Specialist with Simmons Bedding Company. Click to view Kira’s story.

Internships are one of the many opportunities to gain hands-on experience while receiving an education at Marian University. Senior Kate Kostac, is just one shining example of a student who had a great experience while completing their internship. Kate served as the Human Resources Intern at the Fond du Lac Family YMCA. Watch Kate’s story.

When given the opportunity to complete an internship as part of her program, Brooke took on the opportunity!! Hear about her experiences as a human resources intern at Agnesian. Watch Brooke’s story.

Learn more about Business programs at Marian!

Jessica Little
Assistant Professor, Marketing Program Director
920-923-8107
jalittle82@marianuniversity.edu

David Washkoviak
Adjunct Instructor
920-923-8965
dgwashkoviak00@marianuniversity.edu

 

At Marian, you’ll apply knowledge gained in class to solve real-world problems through a broad business education with emphasis on professional training for the development of marketing strategies and managing marketing operations. Beginning with a foundation in the liberal arts and enhanced by the core business curriculum, you will have the opportunity to work with community businesses through class projects and internships.

Apply Now

For more information, please contact:

Office of Admission
920.923.7650
admission@marianuniversity.edu

Jessica Little, MS
920.923.8107
jalittle82@marianuniversity.edu