MKT 201 Principles of Marketing
A general overview of the scope and significance of marketing both domestically and internationally. The course emphasizes the marketing of consumer and industrial goods and analysis of the marketing mix variables of product, price, promotion and place. It introduces marketing policies and practices of business firms.
3.0Credits
Prerequisites
ENG 105 Expository Writing, ENG 230 Professional Comp. & Research Writing, or appropriate English placement test score