A focus on leadership program assessment, planning, marketing, and managing formal and non-formal leadership and staff development programs for youth and adults. Program evaluation principles and methods in business, management, non-profit, and other settings. Examines the role of instruction for enhancing human learning and performance in organizations. The essential components of instruction, selecting instructional methods and media to achieve program objectives, the transfer of learning, and evaluating the effectiveness of instruction. The performance enhancing potential of systematically linking needs analysis, instructional design, and program evaluation.