This course involves the study and application of varous means of communication, strategies for effective school community relations and a discipline (i.e. a system of organized, structured, systemic, orderly steps) through which the school, as a subsystem of society, “constantly strives to recreate itself to achieve extraordinary purpose.” Emphasis is given the importance of having in place a means for systemic change designed to take into account the diverse needs of the school as an institution and the unique publics which it serves. The course requires the active participation of the student. The end product is the development of a “Strategic Plan” which includes a comprehensive communication program.