Your company or nonprofit organization deals with problems every day.  But sometimes an incident emerges that severely disrupts your operation and has the potential for a severe, long-term impact financial or otherwise.  Your organization has suddenly found itself in the middle of a crisis.  Learn the fundamentals of what to say when you during a crisis, how to craft the message, and when to say it.  Through case studies and participation in a simulation you will have an opportunity to learn how to communicate during a crisis.

Wednesday, April 18, 2018
7:30 am – 9:00 am
Marian University, Center for Health Professionals
30 S. Main St., Room 101, Fond du Lac, WI
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Wednesday, April 25, 2018
7:30 am – 9:00 am
Marian University, Appleton Campus
720 W. Association Dr., Appleton, WI
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Objectives:

  • Learn how to respond during when a crisis emerges within a company or nonprofit organization
  • Understand the three key elements of a crisis communication responses – form, strategy and content
  • Practice crafting a crisis communication response through case studies and simulation.

Audience:     

  • Small Business Owners
  • Nonprofit Managers
  • Designated Spokesperson