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Marketing Course Descriptions

 MKT 201   Principles of Marketing

3 credits

Prerequisite: ENG 105 or ENG 230 or appropriate English placement test score

A general overview of the scope and significance of marketing both domestically and internationally. The course emphasizes the marketing of consumer and industrial goods and analysis of the marketing mix variables of product, price, promotion, and place. It introduces marketing policies and practices of business firms.

MKT 302   Principles of Advertising

3 credits

Prerequisite: MKT 201

A broad-based view of advertising principles and their application to an organization. Topics include advertising agencies, advertising planning and strategy development, understanding available media alternatives, media planning and buying, creating advertising, and the integration of advertising with other elements of the marketing communication mix (e.g. promotions, public relations, personal selling, and direct marketing).

 MKT 311   Consumer Behavior

3 credits

Prerequisite: MKT 201

(PSY 101 or PSY 105 recommended)

An exploration of the behavioral basis of consumer motivation and decision making and the implications for marketing and promotional strategies of organizations. Emphasis is placed on applying this knowledge to develop marketing strategies.

 MKT 318   Personal Selling Skills

3 credits

Prerequisite: MKT 201

A key factor for success in the business world is the ability to sell products, services, personal capabilities, ideas, and/or solutions to problems. For example, upon graduation, obtaining a job in the profession of choice will be a top priority. The success or failure of this process will depend on the ability to sell a future prospective employer on one's abilities to meet a company's needs and adapt to a company's culture. This course will focus on understanding and practicing the consultative selling process. Students will gain an understanding of the selling process, including prospecting, preparing, presenting, determining objections, handling objections, and closing a sale. The course will consist of learning sales principles and practicing these principles through role-playing.

 MKT 322   Sales Management

3 credits

Prerequisite: MKT 201

A survey of the structure and processes involved in personal selling and in the managerial issues and problems involved in planning and implementing an effective sales-force management program. Topics include the tasks of the sales department and special issues in organizing, recruiting, selecting, training, motivating, compensating, and managing the sales force.

MKT 397   Internship

0-3 credits

Prerequisite: BUA 203, MKT 201

A course designed to provide the student with field work experience through a work opportunity related to the student's career objective. A learning contract is used to focus expectations, duration of the experience, and means for evaluation. The student will benefit from applying classroom learning to actual job experience. ("0" credit receives CR/NC grade.)

 MKT 400   Marketing Management

3 credits

Prerequisite: MKT 201, MKT 302

An advanced course in marketing theory and the development of marketing strategies. This course includes the development of a comprehensive marketing plan.

MKT 401   Marketing Research

3 credits

Prerequisite: MKT 201, MAT 122 or BUA 210, or MAT 123

An exposure to marketing research techniques and procedures used in gathering, recording, analyzing, and reporting of data related to marketing problems.

 MKT 402   Marketing Seminar

3 credits

Prerequisite: MKT 201

A seminar on topics and problems in marketing that are of theoretical importance and current interest. Specific topics for discussion vary from term to term.

MKT 404   Special Topics

3 credits

Prerequisite: MKT 201

Presents selected topics in marketing. Topics offered are at the department's discretion and vary from offering to offering.

MKT 414   Independent Study

1-3 credits

Prerequisite: Permission

An intensive independent study of a chosen subject. The student is expected to read a substantial number of major works in the field and to prepare a critical documented paper.

 MKT 497   Internship

0-3 credits

Prerequisite: BUA 203, MKT 201

A course designed to provide the student with field work experience through a work opportunity related to the student's career objective. A learning contract is used to focus expectations, duration of the experience, and means for evaluation. The student will benefit from applying classroom learning to actual job experience. ("0" credit receives CR/NC grade.)

96 Percent

Fun Fact

96% of Marian students participate in educationally driven internships and research in their majors, giving them experience that can be applied after graduation.

Campus Info

Marian University - Main Campus
45 S. National Ave.
Fond du Lac, WI 54935-4699

CALL: 1-800-2-MARIAN (1-800-262-7426)
EMAIL: admission@marianuniversity.edu  

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