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Marketing Course Descriptions

Business programs core

34 credits:

ACC 201   Financial Accounting
3 credits
The purpose of this course is to introduce the student to generally-accepted accounting principles, basic accounting systems, accounting theory, and financial statements.

ACC 306   Managerial Accounting
3 credits
Prerequisites: ACC 201, MAT 100 or MAT 105 or MAT 111 or MAT 122 or BUA 210 or MAT 130
A continuation of ACC 201 with concentration on corporate financial statements and the basics of managerial cost accounting. Applications are designed to provide exposure to analysis and interpretation of accounting data for managerial planning, control, and decision-making.

BUA 203   Career Preparation
1 credit
A course in resume writing, interviewing skills, techniques for personal enhancement, and international business etiquette; supplies the student with criteria beyond academics for acceptance into the world of work and future entry-level management positions.

BUA 310   International Business
3 credits
Prerequisite: ECO 201 or ECO 202
This course introduces the student to the economic, political, social and cultural issues of operating a business in a global economy. An understanding of exchange rate mechanisms, international trade agreements, and international strategies will be developed.

BUA 350   Business Law
3 credits
A study of business law. Topics included in the course include the American legal system, contracts, property, negotiable instruments, creditors’ rights and bankruptcy, agency, business organizations, labor and employment relations, government regulations and torts.

BUA 402   Strategy and Policy
3 credits
Prerequisite: FIN 300 or FIN 301
(Senior standing, all Business core courses must be completed before taking this course)
A capstone business course that integrates the functional areas of a business with the strategic decision-making process. In a team environment, students are expected to employ the skills and knowledge learned from their academic career in a computer-simulated industry. An analysis of case studies and/or current business articles will also be used to link academic concepts and theories to real-world situations.

ECO 201   Macroeconomics
3 credits
Prerequisite: MAT 100 or MAT 105 or MAT 111 or MAT 122 or MAT 130 or appropriate math placement test score
An introduction to the overall functioning of an economic system with a view toward understanding the factors underlying income, employment, and prices on the aggregate level. Topics include such monetary and fiscal policies as suggested by the relevant theories discussed.

ECO 202   Microeconomics
3 credits
Prerequisite: MAT 100 or MAT 105 or MAT 111 or MAT 122 or MAT 123 or MAT 130 or appropriate math placement test score
An introduction to the principles underlying the behavior of business firms, resource owners, and consumers within a system of price-making markets. Introduces the theory of value and distribution.

FIN 301   Managerial Finance
3 credits
Prerequisites: ACC 201, ECO 201
An introduction to the environment of financial management. It includes the analysis of financial statements for planning and control, corporate securities, working capital management, capital budgeting, and financing the short- and long-term requirements of the firm.

MGT 213   Principles of Management
3 credits
Prerequisite: ENG 105 or ENG 230
A systematic analysis of the management process involving an integration of classical, behavioral, and modern contemporary philosophies. The importance of relating the theoretical principles of planning, organizing, leading, and controlling to practical experience is featured.

MKT 201   Principles of Marketing
3 credits
Prerequisite: ENG 105 or ENG 230 or appropriate English placement test score
A general overview of the scope and significance of marketing both domestically and internationally. The course emphasizes the marketing of consumer and industrial goods and analysis of the marketing mix variables of product, price, promotion, and place. It introduces marketing policies and practices of business firms.

PHI 231   Business Ethics
3 credits
Prerequisite: PHI 130 or PHI 132
An examination of the private, corporate and social dimensions of business life in the context of a total ethical life. Economic theories and actual business practices and cases are considered and evaluated from the perspective of established normative ethical principles.

TEC 200   Fundamentals of Information Technology
3 credits
This course introduces information technology systems that support organizational decision-making and problem solving. The course surveys the technical and organizational issues involved in the use and design of information systems and how the application of IT can enable an organization to improve quality, timeliness, and competitive advantage.

3 credits from the following:

COM 101   Fundamentals of Communication
3 credits
This course focuses on the exploration of fundamental principles of effective communication. Skilled communication behaviors are developed through the study and practice of interpersonal communication, public speaking, listening, and group dynamics.  Practical applications include class discussion, group activities, listening exercises, and individual presentations.

COM 232   Public Speaking
3 credits
A course applying traditional rhetoric and communication theory to oral presentations. Students study, write, deliver, and evaluate public speeches. Emphasis is placed on the students’ ability to speak from an outline in a variety of situations including informative speaking, persuasive speaking and demonstration speaking. All presentations are made in class and videotaped to aid in evaluation.

COM 324   Interpersonal Communication
3 credits
The course examines the basic principles and theories of interpersonal communication. Students study and practice basic principles for effective interpersonal communication. Study includes language, perceptions, values, culture, nonverbal communication, and self-concept and listening and their effects on communication.

ENG 222   Business Communications
3 credits
An application of contemporary communication theory to practical business situations, and an application of traditional rhetoric and communication theory to oral presentations. Students study communication theory; practice basic forms of business writing; write, deliver, and evaluate public speeches; and explore communication systems in modern corporations.

3-4 credits from the following:

BUA 210   Statistical Techniques for Research Data Analysis
3 credits
Prerequisite: MAT 100 or MAT 105 or MAT 111 or MAT 130 or appropriate math placement test score
An interdisciplinary introduction to the basic principles of data analysis with an emphasis on application. Students are expected to apply these principles to data analysis in their respective areas of study. The applied focus is on the computerized application of summary statistics, one-/two-/multi-sample tests, linear models, association tests, randomness/normality tests, and probability distributions as used across a variety of community and organizational settings. Other techniques may be added as appropriate for specific disciplines.

MAT 122   Introduction to Probability and Statistics
4 credits
Prerequisite: Appropriate math placement test score or MAT 001 with grade of C or higher
A study of topics that include descriptive statistics and data analysis; elementary probability; binomial, hyper geometric and normal probability models; the central limit theorem; confidence intervals; elementary hypothesis testing; linear regression; and correlation. A major goal of this course is the application of these topics to problems arising from the natural sciences, the social sciences, the health industry, and the business environment. (This course does not fulfill the statistics requirement of mathematics majors and minors.)

Marketing courses

12 credits:

MKT 302   Principles of Advertising
3 credits
Prerequisite: MKT 201
A broad-based view of advertising principles and their application to an organization. Topics include advertising agencies, advertising planning and strategy development, understanding available media alternatives, media planning and buying, creating advertising, and the integration of advertising with other elements of the marketing communications mix (e.g. promotions, public relations, personal selling, and direct marketing).

MKT 311   Consumer Behavior
3 credits
Prerequisite: MKT 201
(PSY 101 or 105 recommended)
An exploration of the behavioral basis of consumer motivation and decision making and the implications for marketing and promotional strategies of organizations. Emphasis is placed on applying this knowledge to develop marketing strategies.

MKT 322   Sales Management
3 credits
Prerequisite: MKT 201
A survey of the structure and processes involved in personal selling and in the managerial issues and problems involved in planning and implementing an effective sales-force management program. Topics include the tasks of the sales department and special issues in organizing, recruiting, selecting, training, motivating, compensating and managing the sales force.

MKT 400   Marketing Management
3 credits
Prerequisites: MKT 201, MKT 302
An advanced course in marketing theory and the development of marketing strategies. This course includes the development of a comprehensive marketing plan.

0-3 credits:

MKT 497   Internship
0–3 credits
Prerequisites: BUA 203, MKT 201, Permission
A course designed to provide the student with field work experience through a work opportunity related to the student’s career objective. A learning contract is used to focus expectations, duration of the experience, and means for evaluation. The student will benefit from applying classroom learning to actual job experience. (“0” credit receives CR/NC grade.)

6 credits from the following:

ART 201   Design
3 credits
A study of design theory, its evolution, and the elements and principles of design. To apply the theory, students create two-dimensional designs in a variety of media. Fundamental visual communication methods are studied and applied. This is a required course for all art majors, and a preferred art core course for communication majors.  Previous art experience is recommended.

ART 203   Introduction to Graphic Arts
3 credits
This studio course develops core concepts and skills in graphic design, technology, and file management while engaging in projects that utilize industry-standard computer applications. Students will focus on compositions that integrate text and image into vehicles of effective communication. The course will examine the role of the computer in art and graphic design, and foster insights into design theory. This is a required course for all art majors, and a preferred art core course for communication majors. Previous art experience is recommended.

ART 205   Digital Imaging
3 credits
Prerequisite: ART 203
An advanced course focusing on the use of the computer as a tool for creating images and graphics. Provides a basic understanding and use of electronic still cameras, image scanners, and image processing computer software. Students will learn to use input and output devices to capture, manipulate, and transmit photographic images. The class will have hands-on work sessions and sustained imaging projects using Adobe Photoshop. A concise review of the role of computer as a graphic imaging tool and the ethics of image manipulation will also be included.

ART 207   Computer Illustration
3 credits
Prerequisite: ART 203
A course exploring the use of the computer in drawing and illustration. Students will learn the basic techniques of computer-aided rendering, layout, and design. The history of traditional illustration and design, and its relationship to digital techniques, will be examined.

BUA 303   Population and Demography
3 credits
Prerequisites: SOC 100 or PSY 101 and MAT 122 or BUA 201 or SWK 210
An introductory study of the techniques and applications of population and demographic data. Emphasis will be on sources of data and their applications in formulating public and business policy. World and national population history will be studied to understand demographic transitions and current trends.

COM 202   Writing for Media
3 credits
This course introduces students to the principles of writing news in text form for web-based publications and as scripts to be used in broadcast-style reports via the web, television, or radio. In addition to news, public relations writing – in the form of news releases and public service announcements (PSAs) – and advertising writing is covered.

COM 215   Introduction to Public Relations
3 credits
Students will be introduced to the profession of public relations — its practice, history, and legal and ethical issues. This includes how to communicate with various publics (community, consumers, employers, government, the media) for various purposes (education, political and social action, community relations, issues, and crisis management). Students will be encouraged to explore how public relations is practiced in their own disciplines.

COM 302   Intercultural Communication
3 credits
This course develops intercultural communication competence through an exploration of cultures. Using a broad definition of culture, which includes norms, values, beliefs, art, music, and literature, students examine the world as a place of dynamic change and cultural interaction, increasing their need for intercultural sensitivity in general. Through both theory and personal experience, students examine how the various components of communication are affected by and interface with the intercultural experience. Service learning is a component of this course.

COM 315   Public Relations Writing and Practice
3 credits
Prerequisites: COM 202, COM 215
Students will learn the theories and principles of good public relations writing and practice. This includes how to develop, write and present press releases, reports, speeches, newsletters and brochures, advertisements, papers and letters, and give interviews. Students also will learn theories of persuasion, practical legal and ethical concerns, and how to conduct and evaluate research. (Course may serve as an upper-level journalism writing elective.)

COM 322   Argumentation and Persuasion
3 credits
The course utilizes classical and contemporary methods of logical reasoning, emotional appeal, and ethos as persuasive techniques to teach students problem analysis, research of evidence, and formulation and defense of one’s position on an issue. Students write and present position papers on contemporary issues; analyze advertising, mass media techniques of persuasion, and political rhetoric; and explore the ethical issues surrounding the use of persuasion and propaganda in conveying messages. In the process, the course helps students become rational decision-makers who are able to defend and debate their positions on critical issues. Students are assessed on both written and oral skills.

COM 333   Computer Applications for Communications
3 credits
The course introduces students to the use of computer programs for desktop publishing. Students design and produce various documents, including brochures, newsletters, etc. A thorough understanding of the elements of good design is stressed in the course through the application of both analytical and hands-on skills.

COM 420   Professional Presentations
3 credits
Prerequisite: COM 232
This course focuses on building students’ presentation skills in a variety of professional settings, including training, advocacy, and sales. Individuals and teams design professional-length presentations involving the use of visual and audio aids, written materials for the audience, and computer-generated graphic presentations. Students develop proficiency in the critique and analysis of professional presentations.

MKT 318   Personal Selling Skills
3 credits
Prerequisite: MKT 201
A key factor for success in the business world is the ability to sell products, services, personal capabilities, ideas, and/or solutions to problems. For example, upon graduation, obtaining a job in the profession of choice will be a top priority. The success or failure of this process will depend on the ability to sell a future, prospective employer on one’s abilities to meet a company’s needs and adapt to a company’s culture. This course will focus on understanding and practicing the consultative selling process. Students will gain an understanding of the selling process, including prospecting, preparing, presenting, determining objections, handling objections, and closing a sale. The course will consist of learning sales principles and practicing these principles through role-playing.

MKT 401   Marketing Research
3 credits
Prerequisites: MKT 201; BUA 210 or MAT 122 or MAT 123
An exposure to marketing research techniques and procedures used in gathering, recording, analyzing, and reporting of data related to marketing problems.

MKT 402   Marketing Seminar
3 credits
Prerequisite: MKT 201
A seminar on topics and problems in marketing that are of theoretical importance and current interest. Specific topics for discussion vary from term to term.

MKT 404   Special Topics
3 credits
Prerequisite: MKT 201
Presents selected topics in marketing. Topics offered are at the department’s discretion and vary from offering to offering.

SRM 422   Sport and Recreation Marketing
3 credits
Prerequisite: MKT 201
A course to provide a foundation for sport and recreation marketing strategies based on marketing theory and research. Also investigates the sport consumer and segmentation, integration of the marketing mix, marketing principles and practices as they relate to the sport and recreation field.

TEC 214   Web Design and E-Commerce
3 credits
Prerequisite: TEC 102 or TEC 200
This course focuses on the principles of effective website design and how sound design forms the foundation for successful e-commerce initiatives. It will emphasize the effective use of multimedia in producing attractive and useful websites. This course will also address the overall role of a website, website management and the contribution each web page should make to the web design plan. Relating design decisions to website purpose and commerce principles will be the consistent concentration of this course.


Did You Know?

At Erbert & Gerbert’s Bistro, Honey Wheat bread is the students’ favorite sub bread (Source: Sodexo Sales as of June 2014).

Campus Info

Marian University
45 S. National Ave.
Fond du Lac, WI 54935-4699


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