Business programs at Marian University are accredited by the International Assembly for Collegiate Business Education (IACBE) whose mission is to promote and recognize excellence in business education in institutions of higher education worldwide, at both the undergraduate and graduate levels, through specialized accreditation of business programs.
Marian adheres to the following principles of business education promoted by IACBE:
Principle 1: Outcomes Assessment. The academic business unit has developed and fully implemented an outcomes assessment process consistent with their mission and broad-based goals.
Principle 2: Strategic Planning. The academic business unit has developed and implemented a strategic planning process that enables continuous improvement and guides it into the future consistent with its mission.
Principle 3: Curriculum. Programs offered are consistent with current, acceptable business practices and the expectations of professionals in the academic and business communities.
Principle 4: Faculty. Appropriate program coverage is provided by highly-qualified faculty with adequate time to devote to teaching, service, and scholarly activity.
Principle 5: Scholarly and Professional Activities. Faculty members are involved in scholarly and professional activities that enhance the depth and scope of their knowledge.
Principle 6: Resources. Financial resources available are sufficient to support a high-quality learning environment.
Principle 7: Internal and External Relationships. The academic business unit has effective working relationships with other functional units within the institution, meaningful linkages to business practitioners and organizations, effective relationships with external organizations, and is accountable to the public.
Principle 8: International Business Education. The academic business unit ensures that students possess the knowledge, skills, and abilities to understand and deal effectively with critical issues in a dynamic global business environment
Principle 9: Educational Innovation. The academic business unit maintains environment that encourages and recognizes innovation and creativity in the education of business students.
Professional Conduct (Standard for Students)
Faculty and Staff in the School of Business expect the highest standards of honest, ethical professional conduct from each of our students. Primary components of professional behavior expected include:
- respect for others
- full engagement
- responsibility and integrity, and
- commitment to quality
International Assembly for Collegiate Business Education (IACBE)
Marian University has received specialized accreditation for its business programs through the International Assembly for Collegiate Business Education (IACBE), located in Lenexa, Kansas. The business programs in the following degrees are accredited by the IACBE:
- Bachelor of Science in Business Administration (BSBA) with majors in Accounting, Business Administration, Finance, Health Care Administration, Management, Marketing, Sport & Recreation Management.
- Bachelor of Science (BS) with major in Information Technology.
- Bachelor of Business Administration (BBA) with majors in General Management, Health Care Administration, Human Resource Management, Marketing, Operations and Supply Chain Management.
- Master of Science (MS) with concentration in Organizational Leadership.
International Assembly for Collegiate Business Education
11374 Strang Line Road
Lenexa, Kansas 66215, USA
Marian University is accredited by the Higher Learning Commission .
The Marketing program focuses on the creative, dynamic, and exciting market segment of business. The program examines interactions between producers and consumers in satisfying the needs, wants and demands of the consumer to stimulate business growth domestically and internationally.
- Students will possess an integrated knowledge of business functions & systems.
- Students will Possess effective written communications skills.
- Students will Possess effective oral communications skills.
- Students will be able to effectively apply critical thinking skills to business problems.
- Students will understand how to effectively analyze consumers needs & wants and buyer behaviors.
- Students will apply marketing concepts on how to respond to environmental and social needs to stimulate business growth through case solving methods and marketing techniques.
Designed to meet the academic and professional needs of working adults looking to advance their careers, the marketing program will deliver a solid theoretical base in the interactions between buyer and seller, while also providing the broad and deep knowledge that it takes to succeed as a marketing professional. From things like consumer behavior, advertising principles and public relations, to intercultural communication, design, writing for media and professional presentations, the marketing program curriculum delivers the knowledge and skills that companies, agencies and firms are looking for in their marketing professionals. You'll engage in case studies, small-group discussions and work-related research projects, developing knowledge that can be applied at your current job the very next day.
Liberal Arts Core
30 credits as follows:
ENG 230 Professional Composition and Research Writing, 3 cr.
HIS 114 World History Since 1900, 3 cr.
HIS 2xx History Elective, 3 cr.
MAT xxx Math Elective, 3 cr.
THE 101 Introduction to Christian Theology, 3 cr.
6 credits from the following (must be from at least two areas):
ART xxx Art Elective, 3 cr.
ENG xxx Literature Elective, 3 cr.
MUS xxx Music Elective, 3 cr.
PHI 132 The Examined Life, 3 cr.
3 credits from the following:
BIO xxx Biological, Ecological or Environmental Science Elective, 3 cr.
PHS xxx Physical Science, Chemistry, Meteorology, or Physics Elective, 3 cr.
3 credits from the following:
PSY xxx Psychology Elective, 3 cr.
SOC xxx Sociology Elective, 3 cr.
Business Administration Core
ACC 201 Financial Accounting, 3 cr.
BUA 310 International Business, 3 cr.
BUA 350 Business Law, 3 cr.
BUA 402 Strategy and Policy, 3 cr.
BUS 495 Synthesis Portfolio, 1 cr.
COM 232 Public Speaking, 3 cr.
ECO 202 Microeconomics, 3 cr.
FIN 301 Fundamentals of Managerial Finance 3 cr.
MAT 123 Introduction to Statistics and Probability, 3 cr.
MGT 213 Principles of Management, 3 cr.
MKT 201 Principles of Marketing, 3 cr.
PHI 231 Business Ethics, 3 cr.
TEC 200 Fundamentals in Information Technology, 3 cr.
18 credits as follows:
MKT 302 Principles of Advertising, 3 cr.
MKT 311 Consumer Behavior, 3 cr.
MKT 322 Sales Management, 3 cr.
MKT 400 Marketing Management, 3 cr.
6 credits from the following:
ART 201 Design, 3 cr.
COM 202 Writing for Media, 3 cr.
COM 215 Introduction to Public Relations, 3 cr.
COM 302 Intercultural Communication, 3 cr.
COM 322 Argumentation and Persuasion, 3 cr.
COM 420 Professional Presentations, 3 cr.
MKT 401 Marketing Research, 3 cr.
For more details regarding this program, view Marian’s Academic Bulletin.
You might also be interested in these programs:
As a student pursuing your Bachelor of Business Administration degree in the marketing program, you’ll find the relevancy and quality that comes from a faculty comprised of leading business experts. We offer you convenient learning centers in Appleton, Fond du Lac, and West Allis, as well as convenient evening courses from 6 p.m. to 10 p.m. Monday through Thursday. Some courses are available online; you can start your program in the fall, spring or summer; and you'll be able to proceed through the program at your own pace by taking one or more courses per 7-week term.
An AGS student who meets Marian University admission standards and who declares a business major must comply with the following standards:
- Must maintain a cumulative GPA of at least 2.00
- A grade of "D+" or lower in any business course will result in the course being retaken until a grade of "C-" or better is achieved
Outcome: Knowledge Acquisition – Business
Measure: Peregrine CPC Comp Exam
Marian Baseline Target = 50 %-ile (51.9% correct)
Comparison (IACBE schools) = 50%-ile (51.9% correct)
Marian Stretch Goal = 80%-ile (62.5% correct)
Marian Average achieved = 78%-ile (59.9% correct)
Marian Highest Achieved = 98%-ile (79% correct)
- On average, Marian students performed higher than the IACBE comparison average.
- Almost half of Marian students performed in the top 20 percent nationally (45%).
- In general, students have good knowledge of business concepts as measured by the CPC-Comp.
Outcome: Integrated Knowledge of Business
Measure: CAPSIM Business Simulation
Standard: Balanced Scorecard – Standard = at/above National average (50th %-ile)
Stretch Goal: Balanced Scorecard – Standard = at/above 80th %-ile
Marian Achieved = All teams above average except 1. (Range: 16th to 96th %-ile)
Marian Stretch Goal Achieved: 44% of teams at or above 80%
- 94% of Marian teams achieved results at or above the national average compared with others teams.
- 44% of Marian teams achieved the stretch goal performing at or above the 80th percentile.
- In general, students do well in the simulation, demonstrating integrated knowledge of business.