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Communication Course Descriptions

COM 100   Introduction to Communication

3 credits

This course examines the history of communication including verbal, nonverbal and written forms. The curriculum covers various ways of studying communication processes, including communication models. Students are introduced to the application of basic communication concepts and theory in interpersonal, group, organizational, and mass communication contexts.

 

COM 101   Fundamentals of Communication

3 credits

This course focuses on the exploration of fundamental principles of effective communication. Skilled communication behaviors are developed through the study and practice of interpersonal communication, public speaking, listening, and group dynamics.  Practical applications include class discussion, group activities, listening exercises, and individual presentations.

 

COM 102   Electronic Student Newspaper

1 credit

Students gain experience working on the publication of a newspaper, with the opportunity to serve in a number of capacities: news writing and reporting, feature writing, sports writing and reporting, layout and design, photojournalism, advertising sales, and management. (Repeatable for credit)

 

COM 202   Writing for Media

3 credits

This course introduces students to the principles of writing news in text form for web-based publications and as scripts to be used in broadcast-style reports via the web, television, or radio. In addition to news, public relations writing - in the form of news releases and public service announcements (PSAs) - and advertising writing is covered.

 

COM 204   Special Topics

3 credits

An exploration and analysis of special areas, issues, or problems in communication, chosen because of their special relevance or interest and not specifically examined in other courses.

 

COM 207   Newspaper Editorship

1 credit

Prerequisite: Permission

(Enrollment restricted to appointed editors)

Students gain experience as editors of a student publication, completing editors' duties: making assignments; managing the staff; planning and organizing; editing copy, photography, and artwork; writing; and helping to manage the budget. The editors reflect with the advisors on their effectiveness in areas of group process, interpersonal communication, public speaking, staff management, ethics, writing, editing, and layout and design.

 

COM 210   Introduction to Mass Communication

3 credits

Prerequisite: COM 100

This course deals with the influence of mass media on people's personal lives, corporate environments and the government. It studies the interrelationship of the mass media with individuals and society. The interaction of media with legal, political, cultural, economic, and social forces and trends is examined. Study of the structure and practices of the media industries includes consideration of regulation, news coverage, advertising and public relations, government, and technology.

 

COM 212   Introduction to Web-based Communication

3 credits

This course deals with the influence of the Internet and web-based communication on personal lives, corporate environments and the government by emphasizing the inter-relationship of web-based media with individuals and society. Legal, cultural, political, economic, and social forces and trends on the Internet are studied in terms of how they developed and how they relate to communication in everyday life.

 

COM 215   Introduction to Public Relations

3 credits

Students will be introduced to the profession of public relations - its practice, history, and legal and ethical issues. This includes how to communicate with various publics (community, consumers, employers, government, the media) for various purposes (education, political and social action, community relations, issues, and crisis management). Students will be encouraged to explore how public relations is practiced in their own disciplines.

 

COM 232   Public Speaking

3 credits

A course applying traditional rhetoric and communication theory to oral presentations. Students study, write, deliver, and evaluate public speeches. Emphasis is placed on the students' ability to speak from an outline in a variety of situations including informative speaking, persuasive speaking and demonstration speaking. All presentations are made in class and videotaped to aid in evaluation.

 

COM 302   Intercultural Communication

3 credits

This course develops intercultural communication competence through an exploration of cultures. Using a broad definition of culture, which includes norms, values, beliefs, art, music, and literature, students examine the world as a place of dynamic change and cultural interaction, increasing their need for intercultural sensitivity in general. Through both theory and personal experience, students examine how the various components of communication are affected by and interface with the intercultural experience. Service learning is a component of this course.

 

COM 310   Production for the Web

3 credits

This course emphasizes basic audio and video production techniques as applied to the web.  Students will learn to record and post audio news-type stories and to shoot, edit, and post video stories onto a website.

 

COM 315   Public Relations Writing andPractice

3 credits

Prerequisite: COM 202, 215

Students will learn the theories and principles of good public relations writing and practice. This includes how to develop, write and present press releases, reports, speeches, newsletters and brochures, advertisements, papers and letters, and give interviews. Students also will learn theories of persuasion, practical legal and ethical concerns, and how to conduct and evaluate research. (Course may serve as an upper-level journalism writing elective.)

 

COM 321   Organizational Behavior and Communication

3 credits

(Also MGT 321)

The course provides a broad overview of the theoretical and conceptual issues relevant to organizational communication. The focus is on how communication operates in organizations, the impact of communication on organizational life, and how communication can be made more efficient and effective in meeting personal and organizational goals.

 

COM 322   Argumentation and Persuasion

3 credits

Prerequisite: ENG 101 or 105 or 230 

The course utilizes classical and contemporary methods of logical reasoning, emotional appeal, and ethos as persuasive techniques to teach students problem analysis, research of evidence, and formulation and defense of one's position on an issue. Students write and present position papers on contemporary issues; analyze advertising, mass media techniques of persuasion, and political rhetoric; and explore the ethical issues surrounding the use of persuasion and propaganda in conveying messages. In the process, the course helps students become rational decision-makers who are able to defend and debate their positions on critical issues. Students are assessed on both written and oral skills.

 

COM 324   Interpersonal Communication

3 credits

The course examines the basic principles and theories of interpersonal communication. Students study and practice basic principles for effective interpersonal communication. Study includes language, perceptions, values, culture, nonverbal communication, and self-concept and listening and their effects on communication.

 

COM 330   Technical Writing

3 credits

Prerequisite: ENG 101 or 105or 230

This course offers practical, career-oriented instruction in technical writing by emphasizing the importance of the process of creating a technical document, stressing time management, the role of collaboration, visuals and document design. Includes an emphasis on writing within the organization structure and the process of the document in the organization, specific procedures for testing technical documents to ascertain their usability for their intended audience, and strategies for analyzing purpose, task, and audience.

 

COM 332   Magazine and Feature Writing

3 credits

This course focuses on theoretical aspects and the practice of magazine and feature articles, including leads, titles, structure and analysis, development, audience-interest measurement, and impact techniques. (This course may serve as an upper-level journalism writing elective.)

 

COM 333   Computer Applications forCommunications

3 credits

The course introduces students to the use of computer programs for desktop publishing. Students design and produce various documents, including brochures, newsletters, etc. A thorough understanding of the elements of good design is stressed in the course through the application of both analytical and hands-on skills.

 

COM 334   Discussion and Small GroupInteraction

3 credits

With emphasis on practical application, the course focuses on the theories and dynamics of group decision-making. Various processes are explored along with leadership responsibilities and analysis of group effectiveness.

 

COM 397   Internship

1-3 credits

A learning approach that integrates college studies with paid, practical work experience that is directly related to the communication major. Students earn credit for internship work experience. Opportunities for internships exist in business, industry, government and service agencies. 

 

COM 400   Theories in Communication

3 credits

Prerequisite: COM 100

The purpose of the course is to provide students with an understanding of the background, principles and implications of theories of communication both generally and within specific communication contexts. Students compare the ways these differing approaches and theories influence the way people see and interpret behavior; and the ways these approaches and theories make differing predictions about human behavior.

 

COM 401   Legal Issues in Communication

3 credits

The course examines the development of the complex relationship of communication and the law to the present day, and covers a variety of free expression issues in contemporary society. The U.S. legal system itself is studied. Emphasis is placed on the First Amendment to the U.S. Constitution and on libel, privacy, and copyright law. The relationship between regulatory agencies and the Internet, journalism, entertainment, political communication, commercial speech, and the mass media in general is explored.

 

COM 404   Special Topics

3 credits

Prerequisite: Permission

An exploration and analysis of special areas, issues, or problems in communication, chosen because of their special relevance or interest and not specifically examined in other courses.

 

COM 405   Senior Seminar in Communication

2 credits

A seminar course that assesses communication majors' and minors' general integration of material covered by their course of study. Students demonstrate their competency in the field by completing a critical analysis paper or public relations analysis, or creating an experimental training program. Discussion focuses on current communication research that forms the basis for students' projects and papers. Students also create a professional portfolio, conduct a job search, and make an oral presentation.

 

COM 406   Organizational Communication Senior Project

3 credits

Prerequisite: Permission

(AGS students only)

A capstone course wherein communication majors apply the theories and concepts of the degree in an assessment project that evaluates the communication process and competencies of their respective organizations or places of employment. The students write a major assessment paper and make a presentation based on the paper.

 

COM 410   Listening

3 credits

A seminar course which focuses on improving overall communication competence, by honing students' listening skills in a variety of contexts both professional and personal.  Attention will be paid to both theory and practice of listening with particular attention to the HURIER model.

 

COM 412   Digital Communication

3 credits

Students will write, edit and create content for the digital communication world.  This course provides an advanced-level opportunity to practice and polish the related skills of reporting, writing and editing for multimedia platforms.  Students will learn advanced newswriting with a focus on feature writing and investigative reporting, as well as advanced-level digital production skills for creating websites, social media tools and working with different file formats.

 

COM 414   Independent Study

1-3 credits

Prerequisite: Permission

A course designed by the student with an instructor's guidance to allow students of superior ability to pursue a topic of interest not available through regular courses.

 

COM 416   Crisis Communication

3 credits

Taking a service-learning approach, the course will explore approaches to communicating with various publics, legal issues and mandates for public knowledge, ethical issues and extensive understanding of strategies, planning and implementation of crisis communication efforts.

 

COM 420   Professional Presentations

3 credits

Prerequisite: COM 232

This course focuses on building students' presentation skills in a variety of professional settings, including training, advocacy, and sales. Individuals and teams design professional-length presentations involving the use of visual and audio aids, written materials for the audience, and computer-generated graphic presentations. Students develop proficiency in the critique and analysis of professional presentations.

 

COM 430   Advertising: Research, Planning and Production

3 credits

Prerequisites: MKT 302, ART 201

Students apply concepts learned in MKT 302 Principles of Advertising to the creation of commercial advertising for all media. In addition to planning and the creation of advertising campaigns, development of a creative strategy includes elements of product and market research, target audience analysis and evaluative research. Media planning includes the evaluation and selection of advertising media to meet specific advertising objectives and budgets. Using the agency concept and working in teams, students plan and develop advertising programs for actual advertisers, with the projects culminating in formal, competitive presentations. (Students are strongly recommended to take ART 201 Design as a prerequisite.)

 

COM 431   Training and Assessment inCommunication

3 credits

With an emphasis on practical application of communication theory, students use a variety of assessment and experiential training models to enhance organizational communication. Students assess organizations, and plan and deliver experiential training modules in real-world settings. Students learn and apply leadership and facilitation skills. (The course is recommended for juniors and seniors who have completed COM 232 Public Speaking or COM 101 Fundamentals of Communication.)

 

COM 435   Introduction to Communication Research

3 credits

Students are introduced to the communication inquiry process and methods in order to become knowledgeable and critical readers of research. Emphasis is placed on research applied directly to the study of communication behavior. Students examine communication topics suited for research, and how results are interpreted and presented. Other areas covered include different methodologies of conducting research, measuring validity and reliability, and statistical analysis.

 

COM 497   Internship

1-3 credits

A learning approach that integrates college studies with paid, practical work experience that is directly related to the communication major. Students earn credit for internship work experience. Opportunities for internships exist in business, industry, government, and service agencies.

River

Fun Fact

The McDermott River separates Naber Hall and the townhouses (Source: Marian University Archives).

Campus Info

Marian University - Main Campus
45 S. National Ave.
Fond du Lac, WI 54935-4699

CALL: 1-800-2-MARIAN (1-800-262-7426)
EMAIL: admission@marianuniversity.edu  

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