What Are You Inspired to Do?

Marketing

Marketing

Inspiring competitive strategy.

The marketing profession is as dynamic as it gets, and is absolutely critical to the success of any company, corporation or organization. Marian's marketing program will position you to develop and strengthen your understanding of key marketing principles - from market research and analysis, to forecasting, to merchandising and pricing - while also sharpening your skills to be an adaptable, creative problem solver in a rapidly changing field.

The Program
Designed to meet the academic and professional needs of working adults looking to advance their careers, the marketing program will deliver a solid theoretical base in the interactions between buyer and seller, while also providing the broad and deep knowledge that it takes to succeed as a marketing professional. From things like consumer behavior, advertising principles and public relations, to intercultural communication, design, writing for media and professional presentations, the marketing program curriculum delivers the knowledge and skills that companies, agencies and firms are looking for in their marketing professionals. You'll engage in case studies, small-group discussions and work-related research projects, developing knowledge that can be applied at your current job the very next day.

The Convenience
As your neighbor, Marian is local, connected and respected - employers know us and trust our graduates. We offer you convenient learning centers in Appleton, Fond du Lac, Plymouth and West Allis, as well as convenient evening courses from 6 p.m. to 10 p.m. Monday through Thursday. Some courses are available online; you can start your program in the fall, spring or summer; and you'll be able to proceed through the program at your own pace by taking one or more courses per 7-week term.

The Marian Reputation
At Marian, we’ve been educating adult learners for nearly 80 years. We know business and industry because our faculty, students and graduates have helped shape the business landscape. As a student pursuing your Bachelor of Business Administration degree in the marketing program, you’ll find the relevancy and quality that comes from a faculty comprised of leading business experts. And you’ll find the kind of inspired results that come from our strong connections with major employers who helped craft our programs based on what they’re looking for in business graduates.

Program Information

International Assembly for Collegiate Business Education (IACBE)

Marian University has received specialized accreditation for its business programs through the International Assembly for Collegiate Business Education (IACBE), located in Olathe, Kansas. The business programs in the following degrees are accredited by the IACBE:

  • Bachelor of Science in Business Administration (BSBA) with majors in Accounting, Business Administration, Finance, Health Care Administration, Management, Marketing, Sport & Recreation Management.
  • Bachelor of Science (BS) with major in Information Technology.
  • Bachelor of Business Administration (BBA) with majors in General Management, Health Care Administration, Human Resource Management, Marketing, Operations and Supply Chain Management.
  • Master of Science (MS) with concentration in Organizational Leadership.

International Assembly for Collegiate Business Education
11374 Strang Line Road
Lenexa, Kansas 66215, USA
(913) 631-3009
www.iacbe.org

Liberal arts core
18 credits:
ENG 230 Professional Composition and Research Writing, 3 cr.
HIS 114 World History Since 1900, 3 cr.
HIS 2xx History elective, 3 cr.
MAT Math elective, 3 cr.
PHI 132 The Examined Life, 3 cr.
THE 101 Introduction to Christian Theology, 3 cr.

6 credits from the following (must be from at least two areas):
ART Art elective, 3 cr.
ENG Literature elective, 3 cr.
MUS Music elective, 3 cr.

3 credits from the following:
BIO Ecological or environmental science elective, 3 cr.
PHS Physical science, chemistry, meteorology, or physics elective, 3 cr.

3 credits from the following:
PSY Psychology elective, 3 cr.
SOC Sociology elective, 3 cr.

Business administration core
37 credits:
ACC 201 Financial Accounting, 3 cr.
BUA 310 International Business, 3 cr.
BUA 350 Business Law, 3 cr.
BUA 402 Strategy and Policy, 3 cr.
BUS 495 Synthesis Portfolio, 1 cr.
COM 232 Public Speaking, 3 cr.
ECO 202 Microeconomics, 3 cr.
FIN 300 Finance: Theory and Applications, 3 cr.
MAT 123 Introduction to Statistics and Probability, 3 cr.
MGT 213 Principles of Management, 3 cr.
MKT 201 Principles of Marketing, 3 cr.
PHI 231 Business Ethics, 3 cr.
TEC 201 Information Systems for Business, 3 cr.

Marketing courses
12 credits:
MKT 302 Principles of Advertising, 3 cr.
MKT 311 Consumer Behavior, 3 cr.
MKT 322 Sales Management, 3 cr.
MKT 400 Marketing Management, 3 cr.

6 credits from the following:
ART 201 Design, 3 cr.
COM 202 Writing for Media, 3 cr.
COM 215 Introduction to Public Relations, 3 cr.
COM 302 Intercultural Communication, 3 cr.
COM 322 Argumentation and Persuasion, 3 cr.
COM 420 Professional Presentations, 3 cr.
MKT 401 Marketing Research, 3 cr.

For more details regarding this program, view Marian’s Academic Bulletin.

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Did You Know?

Marian University students are able to get a YMCA membership for only $19.95 a month.

Campus Info

Marian University - Main Campus
45 S. National Ave.
Fond du Lac, WI 54935-4699

CALL: 1-800-2-MARIAN (1-800-262-7426)
EMAIL: admission@marianuniversity.edu  

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